The Partner Marketing and Events Lead will lead the strategy, planning, execution, and optimization of integrated partner marketing programs that drive awareness, account engagement, partner-sourced pipeline, partner-influenced revenue, and scalable ecosystem growth. This role will be responsible for turning partner relationships into measurable market impact through integrated campaigns, co-marketing programs, partner enablement, MDF strategy, and AI-enabled campaign scale.

The Senior Partner Marketing

Manager will work closely with Strategic Partners, Alliances, Demand Center, Field Marketing, Revenue Development, Sales, Product Marketing, Marketing Operations, Digital, and Brand teams to activate high-impact partner motions across with-partner, to-partner, and through-partner channels.

Partner Marketing

Strategy & Growth Planning Develop and own integrated partner marketing strategies aligned to FY26 GTM priorities, segment-specific growth motions, and priority partner objectives. Build annual and quarterly partner marketing plans that define target audiences, campaign motions, partner roles, investment levels, expected outcomes, and performance targets. Translate partner strategy into executable programs that support pipeline creation, pipeline acceleration, partner influence, and ecosystem growth.

Identify where partner marketing can amplify Demand Center, Field Marketing, and Sales plays through partner credibility, reach, co-branded content, and joint market activation. Develop co-branded campaign kits, messaging frameworks, partner playbooks, partner nurture assets,



event-in-a-box materials, and sales enablement content. Build partner activation programs that improve partner participation in Demand Center, Field Marketing, and Growth Marketing initiatives.

Own MDF planning, allocation, execution, performance tracking, and optimization for assigned partner programs. Ensure MDF investments are tied to clear campaign objectives, measurable pipeline outcomes, and minimum ROI expectations. Serve as the senior marketing point of contact for assigned strategic partners and partner marketing programs.

Collaborate with Alliances, Sales, Demand Center, Field Marketing, Product Marketing, Brand, PR, Digital, Marketing Operations, Revenue Development, and regional teams. Represent partner marketing in integrated campaign planning, quarterly business planning, and cross-functional growth motions. Ensure partner marketing programs align to broader growth marketing priorities, GTM plays, segment plans, sales plays, and event calendars.

Deliver regular performance updates on partner marketing outcomes, including engagement, funnel conversion, sourced pipeline, influenced pipeline, MDF utilization, campaign ROI, and partner contribution.



Partner-sourced and influenced pipeline. Performance of partner-led and partner-integrated programs launched.

Partner participation in Growth Marketing, Demand Center, and Field programs. 5+ years of experience in partner marketing, alliance marketing, demand generation, field marketing, ecosystem marketing, or B2B campaign marketing. ~ Experience building and executing partner-led, partner-through, and partner-with marketing programs. ~ Robust understanding of B2B demand generation, pipeline creation, campaign planning, account engagement, funnel conversion, and revenue reporting. ~ Proven ability to manage integrated campaigns across events, webinars, content, digital, social, email, nurture, PR, and sales follow-up. ~ Experience managing MDF or partner marketing budgets with clear ROI expectations. ~ Experience working cross-functionally with Sales, Alliances, Demand Generation, Field Marketing, Product Marketing, Marketing Operations, and Revenue Development. ~ Demonstrated ability to use AI tools or automation to improve campaign planning, content development, personalization, reporting, or operational efficiency.

Experience in HCM, SaaS, enterprise software, HR technology, workforce management, payroll, or adjacent B2B technology markets. Familiarity with Salesforce, Marketo, Power BI, Demandbase, or similar marketing and sales systems.

Experience building scalable partner campaign kits, co-branded content, and partner enablement programs. #

📌 Partner Marketing and Events Lead (Waterloo)
🏢 Dayforce
📍 Waterloo