Lead PENN.’s fashion-forward creative vision through art direction and visual merchandising in a hybrid environment supporting Canadian retail.

Reporting to the VP Marketing, the Creative Director shapes campaigns, digital, e-commerce and in-store experiences. This permanent leader connects brand storytelling, product and customer experience across PENN.’s touchpoints. The role guides multidisciplinary teams spanning Art Direction, Graphic Design and Visual Merchandising.

Key Responsibilities: Define recognizable creative concepts from brand strategy and customer insights

Own windows, mannequin styling, outfitting, signage and product presentation

Evolve visual identity and brand codes across every channel

Lead Visual Merchandising evolution with Retail and Merchandising





Develop creative leaders and multidisciplinary teams through clear feedback

Requirements: Minimum 10 years’ progressive creative experience in fashion or retail

Creative leadership experience supported by a solid portfolio

Visual Merchandising and in-store creative experience at scale

Experience leading multidisciplinary creative teams and external partners

Bilingual French and English communication across Canada

Shape PENN.’s distinctive fashion authority through creative leadership, visual merchandising, campaigns and connected customer experiences.

📌 PENN. Fashion Creative Director (Montreal)
🏢 Reitmans ( Canada
📍 Montreal