MARKETING & DIGITAL MANAGER

Chainsmoker Urban Barbecue | Corporate Office

Compensation: $47,400 – $68,000 per year, commensurate with experience and qualifications.

The Opportunity

Chainsmoker Urban Barbecue is a growing restaurant franchise system with ten operating locations and ambitious plans for continued expansion.

We are seeking an accomplished, experienced Marketing Manager who understands how to develop, execute and measure successful marketing strategies, particularly across digital and social media platforms.

This opportunity may be especially appealing to an established marketing professional who has already built a successful career within a major corporation, advertising agency or large multi-unit organization and is now seeking something different.

Perhaps you are looking to step away from corporate bureaucracy, excessive management layers and the pressures associated with large organizations. Perhaps you would welcome the opportunity to apply your accumulated knowledge and experience within a smaller, entrepreneurial company where your individual contribution can make a meaningful difference.

We recognize that career priorities evolve. For the right professional, a change in compensation or corporate environment need not represent a step backward, but rather an prospect for greater autonomy, personal satisfaction and participation in the growth of an emerging brand.

We value experience, sound judgment, initiative and measurable results over corporate titles.

Primary Responsibilities

- Marketing Strategy: Develop and execute marketing strategies for the overall brand and individual restaurant locations, establishing clear objectives, budgets and performance targets.
- Digital Advertising: Plan, create and manage advertising campaigns across Instagram, Facebook, TikTok, Google and other relevant platforms. Approximately 90% of the position will focus on digital marketing and social media.
- Campaign Analysis:



Conduct weekly evaluations of all active campaigns, measuring advertising expenditures, reach, engagement, conversions, customer acquisition and return on advertising spend (ROAS).
- Restaurant Sales Growth: Develop targeted initiatives designed to increase customer traffic, average transaction values, repeat visits and restaurant revenues.
- Social Media Management: Oversee promotional content, creative materials, advertising schedules, video campaigns and consistent brand messaging.
- Local Store Marketing: Collaborate with franchisees to develop location-specific campaigns, particularly for restaurants requiring increased customer awareness and sales.
- Customer Engagement: Develop initiatives to improve Google reviews, online reputation, customer loyalty and community engagement.
- Advertising Budgets: Monitor marketing expenditures, identify ineffective campaigns and implement timely adjustments to improve performance.
- Weekly Reporting: Provide concise written reports detailing campaign activities, advertising costs, measurable results, sales performance indicators and recommended improvements.
- Competitive Analysis: Monitor industry trends, competitor activities and emerging marketing opportunities to strengthen the brand's market position.

Required Qualifications

- Minimum 10 years of progressive marketing experience, preferably with a recognized national or international corporation, established advertising agency or multi-unit restaurant/retail organization operating 100 or more locations.
- Proven success developing,



executing and measuring digital marketing campaigns.
- Advanced knowledge of Meta Ads Manager, Google Ads, Google Analytics and related marketing platforms.
- Strong analytical skills with demonstrated ability to evaluate advertising performance and return on investment.
- Experience managing multi-location marketing initiatives and advertising budgets.
- Excellent communication, organizational and independent decision-making skills.
- Willingness and ability to personally execute marketing initiatives rather than simply supervise others.

Performance & Accountability

The Marketing Manager will be evaluated on the quality and execution of marketing strategies, measurable campaign performance, advertising efficiency, customer engagement and demonstrated contribution to restaurant sales growth.

Weekly analytical reporting and ongoing campaign optimization are essential requirements of the position.

A Final Word About This Opportunity

We are not necessarily looking for someone seeking their next corporate promotion.

We may be looking for someone who has already achieved considerable professional success and would now welcome the opportunity to put that experience to work in a smaller, growing organization.

If you possess the experience, confidence and enthusiasm to help build a promising restaurant brand, and value meaningful work, professional independence and the satisfaction of seeing your efforts produce tangible results, we would welcome your application.

At Chainsmoker, your experience matters more than your previous title, and your contribution will be measured by what you accomplish.

Pay: $47,400.00-$68,000.00 per year

Benefits:

- Casual dress
- Discounted or free food
- On-site parking
- Paid time off

Education:

- Bachelor's Degree (preferred)

Experience:

- Marketing & Digital Marketing: 10 years (required)

Work Location: In person

📌 Marketing & Digital Marketing Manager (Toronto)
🏢 CHAINSMOKER urban barbecue
📍 Toronto