Date :Jan 15, 2026

Location : Winnipeg, MB (Hybrid), CA Calgary, AB (Hybrid), CA Vancouver, BC (Hybrid), CA Edmonton, AB (Hybrid), CA

Company :Wawanesa Insurance

Job ID : 9684

Employment Type : New Role

Working Business Language : English. This role is considered a head-office role and will be required to communicate with internal stakeholders across Canada where the primary business language utilized is English.

Salary : At Wawanesa, salary is only one component of a holistic, comprehensive and competitive offering that we provide to our employees. In addition to salary, full-time and part time permanent employees are eligible for an annual bonus plan, leave of absence top-up programs and provided with generous vacation time, personal days, premium free benefits and pension plan.

About Us At Wawanesa, we offer a hybrid work environment that offers flexibility to our employees in balancing in-office (2 days per week OR 15 hours per week in a Wawanesa office) and remote work. You may work from any of the following locations: Winnipeg, MB; Vancouver, BC; Calgary, AB; Edmonton, AB.

We are currently looking for dedicated, driven, and enthusiastic individuals who thrive in an environment that welcomes change and are looking for an opportunity for diverse experience and advancement on a growing team.

Job Overview : The Manager, Personal Lines, Market Segment Leader (West), reports to the Director, Personal Lines, Market Segment Leader. This role carries delegated accountability for portfolio performance, including profit, loss, and growth of all personal insurance products in western Canada (MB, SK, AB, BC).



The Manager ensures alignment with Wawanesa’s mutual purpose and long-term business goals while influencing and collaborating on strategies and tactics across the organization to deliver on the Personal Lines (PL) annual budgetary objectives for the applicable regions.

This position requires strong strategic and partnership capabilities, working directly with leaders across the business to optimize performance, identify growth opportunities, prioritize initiatives that impact west financial results, and drive execution in collaboration with key functions, including pricing, underwriting, product development, underwriting excellence, sales/distribution, marketing/communications, claims, IT, finance, analytics, and actuarial/reinsurance.

Responsibilities :

- Execute on behalf of the Director, Personal Lines, Market Segment Leader, budget strategies, accountabilities and action plans for western Canada to achieve Personal Lines (PL) annual financial objectives.
- Provide comprehensive oversight of the applicable regions identifying issues and opportunities in leading KPIs, recommending plans / strategies / tactics to achieve budget objectives while influencing and collaborating with enabling functions to deliver optimal outcomes.
- Partner with sales/distribution teams on key broker strategies, including bids, growth deals, flex plans, portfolio transfers, skims, broker appointments and cancellations, as well as M&A; opportunities. Execute growth tactics such as mass add, cross-sell, up-sell, and renewal sticker programs. Monitor results. Report variances (positive / negative)



to the Director level and additional action plans needed to close gaps in western Canada
- Develop and deliver go-to-market strategies and messaging in collaboration with sales/distribution and marketing/communications for national changes, ensuring clarity and alignment for brokers and members when product or pricing changes occur.
- Drive portfolio optimization in western Canadaby balancing growth, profitability, and risk while ensuring products remain competitive and aligned with member needs.
- Collaborate with other regional Market Segment Leaders across the team on emerging / shared trends and market issue resolutions nationally.
- Ensure compliance with regulatory requirements, collaborating with legal and compliance functions to proactively address emerging issues.
- Monitor and evaluate national product and underwriting performance of the West region, along with the broader financial performance of Personal Insurance.
- Assess emerging risks and market dynamics to inform business decisions and continuous improvement; adjust strategies to mitigate risk based on industry, economic, and legislative developments nationally.
- Embed Wawanesa’s values of integrity, service, innovation, and collaboration in all activities, ensuring alignment with the organization’s mutual purpose.

Qualifications :

- Bachelor’s degree in business, insurance, or a related field. Masters or MBA and relevant professional designation (i.e. FCIP, CIP) considered an asset.
- Minimum 3 years of progressive leadership experience in the Canadian P&C; insurance industry, with experience in product management, underwriting strategy, and portfolio oversight.
- Proven success leading initiatives and driving cross-functiona

📌 Manager, Personal Lines - Market Segment Leader (West) (Winnipeg)
🏢 Wawanesa
📍 Winnipeg