Drive DTC retention through lifecycle strategy, segmentation, and personalized CRM journeys as a technically fluent Senior Manager, CRM.

Dermalogica seeks a Senior Manager, CRM to own its DTC customer lifecycle, with 20% supporting B2B and PRO initiatives. This hands-on role manages CRM strategy, execution, reporting, and optimization across Email, SMS, and Push. You will use customer data to improve repeat purchase, retention, purchase frequency, and lifetime value. Key platforms include Klaviyo, Shopify, GA4, and RetentionX.

Key Responsibilities: Own DTC lifecycle, retention, loyalty, and reactivation strategy

Manage Email, SMS, and Push CRM calendars

Build welcome, replenishment, cross-sell, and win-back journeys

Create segments using behavior, LTV, affinity,



and lifecycle stage

Turn testing and insights into actionable recommendations

Requirements: 5-7 years of CRM, retention, or lifecycle marketing experience

Expert-level Klaviyo and Shopify experience

Strong GA4 and RetentionX or similar platform knowledge

Experience improving retention, repeat purchase, or LTV

Solid analytical and cross-functional collaboration skills

Apply CRM expertise, customer analytics, and lifecycle optimization to strengthen Dermalogica retention and returning customer revenue.

📌 Senior DTC CRM Lifecycle Manager (Toronto)
🏢 Dermalogica Canada
📍 Toronto