25 Oct
|
Dermalogica Canada
|
Toronto
25 Oct
Dermalogica Canada
Toronto
Drive DTC retention through lifecycle strategy, segmentation, and personalized CRM journeys as a technically fluent Senior Manager, CRM.
Dermalogica seeks a Senior Manager, CRM to own its DTC customer lifecycle, with 20% supporting B2B and PRO initiatives. This hands-on role manages CRM strategy, execution, reporting, and optimization across Email, SMS, and Push. You will use customer data to improve repeat purchase, retention, purchase frequency, and lifetime value.
Manage
Email, SMS, and Push CRM calendars
Build welcome, replenishment, cross-sell, and win-back journeys
Create segments using behavior, LTV, affinity, and lifecycle stage
Turn testing and insights into actionable recommendations
5-7 years of CRM, retention, or lifecycle marketing experience
Apply CRM expertise, customer analytics, and lifecycle optimization to strengthen Dermalogica retention and returning customer revenue. #
📌 Senior DTC CRM Lifecycle Manager (Toronto)
🏢 Dermalogica Canada
📍 Toronto