Baselane seeks a Senior Product Marketing Specialist in Toronto with fintech experience and ownership of go-to-market enablement efforts. This hybrid role requires office attendance twice weekly.
Working with the Senior Product Marketing Manager, you will help bring Baselane’s positioning to life across the customer journey. You will research customers, support partner channels, and collaborate with Product, Brand, Sales, and Partnerships. The role requires managing multiple deliverables, prioritizing complex projects, and communicating clearly across teams.
Key Responsibilities: Support partner onboarding and go-to-market strategy
Create training and collateral for partners and internal teams
Conduct market and customer interviews and surveys
Develop launch strategies with the Product team
Oversee internal and external enablement materials
Requirements: Two to four years of product marketing experience
Fintech product marketing experience
Experience collaborating with external partners
Experience creating pitch decks and one-pagers
Comfort using Asana and Notion
Apply product marketing, customer research, and enablement expertise to support Baselane’s growth from Toronto.