Are you a agile professional with a passion for British Columbia’s vibrant tourism scene? Experience BC is looking for a versatile, high-energy Sales & Marketing Manager to join our team. This is a unique, full-time, year-round role that blends hands-on operations with high-level business development and creative digital strategy.

As the face and voice of our brand, you will juggle everything from managing our independent tour program and increasing sales at our downtown gift shop, to crafting the social media campaigns that put us on the map.

Key Responsibilities

1. Strategic Marketing & Social Media

- Develop and execute an annual marketing plan to drive foot traffic and tour bookings.
- Manage all social media platforms (Instagram, Facebook), including content creation, scheduling, and community engagement.
- Monitor digital analytics to optimize ad spend and campaign performance.

2. Business Development & Partnerships

- Identify and pursue new B2B opportunities to expand our reach.
- Build and maintain relationships with local hotels, travel influencers, and community stakeholders.
- Represent Experience BC at industry events and networking functions.

3. Tour Program Management

- Oversee the daily operations of our independent tour program.
- Coordinate logistics, manage booking software and OTAs, and ensure a premium guest experience from start to finish.
- Continuously refine tour offerings based on guest feedback and seasonal trends.

4. Retail Operations (Gift Shop)





- Act as Assistant manager at on-site gift shop operations, including inventory selection, merchandising, and sales.
- Ensure the shop reflects the brand’s quality and provides a warm, welcoming environment for visitors.

Position Details

- Employment Type : Full-Time, Year-Round
- Compensation : $60,000 CAD per annum
- Location : Hybrid (Mostly on-site at our Government Street gift shop/office and remote flexibility)
- Schedule : Requires flexibility to work evenings and weekends to support peak tourism hours and special events.

Qualifications

- Experience : 3+ years in Sales, Marketing, or Tourism Management.
- Communication : Exceptional writing skills for social media and professional networking.
- Adaptability : Comfortable "wearing many hats"—transitioning from a business meeting to the retail floor with ease.
- Tech-Savvy : Proficiency with social media management tools, POS systems, and basic graphic design (e.g., Canva).
- Passion : A genuine love for BC tourism and a commitment to providing an unforgettable guest experience.

How to Apply

If you are a self-starter ready to help Experience BC grow, please submit your resume and a brief cover letter outlining your most successful marketing campaign or sales achievement.

Experience BC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pay: $60,000.00 per year

Benefits :

- Dental care
- Extended health care
- Paid time off

Work Location: In person

📌 Sales and Marketing Manager (Victoria)
🏢 Experience Victoria and Regent Transportation
📍 Victoria