Shape Dropbox’s lifecycle strategy through customer segmentation and experimentation while leading a global marketing organization. This senior leadership role owns measurable growth programs.

As Senior Manager of Lifecycle Marketing, you will direct onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead lifecycle marketers, set the roadmap, prioritize investment, and establish measurement. The work connects Product Growth, Product Marketing, Data Science, Marketing Operations, and other marketing teams.

Key Responsibilities: Own Dropbox’s lifecycle marketing strategy and roadmap

Lead, coach, and develop lifecycle marketing team members

Build programs using behavior, usage, triggers, and personalization

Establish experimentation, holdouts, cohort analysis,



and revenue measurement

Build scalable lifecycle marketing planning and governance

Requirements: 10+ years across lifecycle marketing, CRM, retention, or growth

Significant experience hiring, coaching, and leading teams

Experience improving adoption, retention, monetization, expansion, or revenue

Deep segmentation, personalization, experimentation, and automation experience

Technical fluency across CRM, data, orchestration, and measurement

Lead Dropbox lifecycle marketing with strategic judgment, technical fluency, experimentation, and customer-focused people leadership.

📌 Senior Lifecycle Marketing Director (Winnipeg)
🏢 Content Creators
📍 Winnipeg