VICE-PRESIDENT, BUSINESS LEAD As the Vice-President, Business Lead, Cossette Calgary, you are an entrepreneur at heart, building strong client relationships, tasked with driving growth, and attracting top talent to strengthen our Alberta presence. Rather than acting simply as a traditional communications advisor, you focus on driving growth and expanding Cossette’s presence across Alberta. To support clients in the Alberta market, you will leverage Cossette’s unique national scale while maintaining local agility.

Business & Client Leadership (Growth & Innovation) Address concerns proactively and expand partnerships to deliver high-impact, results-driven creative work.

National Alignment and Collaboration: Leverage the power of Cossette nationally by understanding available resources and utilizing them to unlock maximum value for the local market.

Lead Business Development: Act as the driving force behind Calgary's market expansion. Triage current business opportunities, spearhead RFP processes, and collaborate with the national Growth Team to convert leads into client wins. Leverage your credibility and network to win and grow business within Western Canada’s key verticals: Energy & Clean-Tech Transition, Agriculture & Ag-Tech, Public Sector, Crown Corporations, Non-profit, and Tourism & Regional Destination Marketing.

You champion AI as a tool to unlock human creativity helping clients and internal teams navigate responsible AI usage. In collaboration with our media and martech experts, you are an ambassador and actively promote Cossette's advanced tech, analytics and digital capabilities to benefit your clients.

Community

Integration & Brand Ambassadorship Local Market Ambassador: Natively champion Alberta’s regional pride and economic momentum. Focus on establishing genuine, long-term,



relationship-driven local roots rather than transactional cold sales.

Active Networking & Representation: Physically represent Cossette at key provincial business hubs, including the Calgary Chamber of Commerce, Calgary Economic Development (Team Calgary), Calgary Marketing Association, the Business Council of Alberta (BCA), premier events (e.g., Energy Disruptors, Economic Outlook, Calgary Stampede) and local industry awards shows (ACE Awards and Anvil Awards).

Corporate Values Advocate: Promote Cossette’s vision and values internally and externally across social platforms and industry events to strengthen our reputation and value proposition. Build a High-Performing Team: Attract, retain, and mentor an unparalleled business leadership team in the Calgary market. Break down silos to ensure seamless communication and integration of Cossette's diverse national expertise, creating maximum value for local clients.

Experience in a multi-expertise environment with complex clients, capable of solving business needs, passionate about creativity.

Established Alberta Network: A robust, pre-existing roster of local corporate, community, and provincial government contacts in Alberta.

Digital & Tech Fluency: Background in digital marketing, Martech platforms, and AI applications.

Vertical Expertise: Deep understanding of at least one key local industry: Energy/Clean-tech, Agriculture/Ag-tech, Public Sector/Government, or Tourism. Relationship-Driven:



Highly collaborative, patient, and focused on building long-term community trust. Entrepreneurial & Self-Starting: Driven to accelerate revenue and market expansion, taking strategic risks to drive sustainable growth with high autonomy.

Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions Generous Vacation starting at 3 weeks + 1 extra week over the holidays Agency summer days (exact policy differs per campus and agency) Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices) Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more In-house learning & development sessions and annual career and growth conversations' Access to internal network of opportunities across all agencies Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s) Check out our EDI report here to learn more about our work and commitment towards equity. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette what it is—and we wouldn’t have it any other way.

By joining Cossette, you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. A whole network of them.

📌 Vice-President, Business Lead (Calgary)
🏢 Cossette
📍 Calgary