Lead B2B content strategy for Emburse, connecting editorial leadership with SEO and AEO/GEO practices. Shape content around Expense Intelligence and active GTM campaigns.As Director of Content Marketing, you will own editorial planning across blogs, case studies, whitepapers, analyst reports, and thought leadership. You will connect content to pipeline and MQA influence while partnering with PR, Product Marketing, Demand Gen, and Social teams. The position includes leadership for a Content Writer, agencies, contractors, and AI-assisted workflows.Key Responsibilities:
Own content strategy and editorial calendar across major formatsMap content to active GTM campaigns and Emburse narrativesManage and develop the Content WriterOversee agencies, contractors, briefing, governance,



and qualityDeliver quarterly strategy and performance readoutsRequirements:
Bachelor's degree required;
Master's degree preferredSeven to ten years in B2B content marketing or strategyThree-plus years leading strategy, writers, or agenciesStrong SEO, AEO/GEO, writing, editing, and analytics skillsOccasional travel flexibility of zero to ten percentBring strategic content leadership, editorial craft, and measurement expertise to strengthen Emburse campaigns, discovery, and pipeline influence.
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📌 b Content Strategy Director (Winnipeg)
🏢 Emburse
📍 Winnipeg