About the Job

Rely Digital is seeking a self-starting, motivated Growth Marketing Strategist (Paid Media) to plan, launch, and scale high-performing paid advertising programs.

This role is ideal for someone who has managed lead gen and e-commerce ad accounts, understands how creative, offers, and data work together to drive profitable revenue, and is comfortable supporting professional services and lead generation clients.

Role Overview

The Growth Marketing Strategist will work closely with Canadian and US-based brands, primarily in e-commerce, lead generation, and professional services, to plan, execute, and optimize campaigns across Meta Ads, Google Ads, and other paid channels.

You'll own account strategy from creative testing and audience structure through to feed optimization and measurement, with a focus on driving revenue, ROAS, and profitable growth rather than just clicks and traffic.

You will play a key role in shaping marketing strategies, developing lead generation funnels, and launching high-performing campaign assets that drive measurable business outcomes.

Responsibilities

- Own paid media strategy and day-to-day management for lead generation and e-commerce clients across Meta Ads and Google Ads (Search, Shopping, Performance Max, YouTube)
- Build and scale Meta campaigns, including Advantage+ Shopping, catalog and dynamic product ads, prospecting, and retargeting.
- Plan and run structured creative testing across formats, hooks, offers, and landing pages, working with our internal Design team to brief and iterate on ad creative
- Plan campaigns around promotional calendars, product launches, and seasonal peaks (BFCM, holidays)
- Support professional services clients with search and social campaigns focused on qualified inquiries and consultations
- Build and optimize lead generation campaigns where relevant, including lead forms and landing page funnels
- Maintain clean tracking and measurement,



including pixel/Conversions API, GA4, and conversion setup
- Analyze performance toward business outcomes (revenue, ROAS, MER, CAC, and lead quality) and translate the data into clear recommendations
- Lead client communication and reporting, and proactively identify opportunities to grow accounts

Required Qualifications

- 3–5+ years of hands-on paid media experience, with a strong focus on e-commerce
- Deep, hands-on experience with Meta Ads Manager and Google Ads, including Shopping and Performance Max
- Proven track record of scaling e-commerce ad spend profitably and hitting ROAS/revenue targets
- Experience with product feeds, Merchant Center, and catalog-based campaigns
- Solid understanding of conversion tracking (Meta Pixel/CAPI, GA4, Google Tag Manager)
- A creative testing mindset and the ability to write clear creative briefs
- Strong proficiency in Excel/Google Sheets (pivot tables, lookups, data analysis)
- Solid communication skills and the ability to explain performance in terms of business impact
- A proactive, self-starter attitude

Preferred Qualifications

- Experience with skilled services or lead generation clients
- Experience with Shopify and e-commerce analytics
- Familiarity with email/SMS platforms (e.g., Klaviyo) and CRMs (e.g., HubSpot)
- Experience with LinkedIn Ads, TikTok Ads, or Amazon Ads
- Google Ads and Google Analytics certifications
- Bachelor's degree in a related field

Here are 7 reasons why Rely Digital might be right for you:





- Accelerate your advertising career and expertise with hands-on training
- Work with innovative and high-growth brands across a range of verticals
- Become a data wizard and marketing trend-spotter
- Hybrid work with WFH and in-person collaboration
- Access competitive health and wellness plans
- Keep the creative juices going with weekly whiteboard sessions and team learning events
- Enjoy our pet-friendly office space with unlimited coffee, kombucha on tap, and weekly team happy hours

Compensation and Benefits

- Expected salary range: $70,000–$85,000 (dependent on experience and expertise)
- WeWork membership with free kombucha, cold brew, and iced tea on tap, plus an espresso machine
- Health and benefits plan, annual wellness spending account, and 3 weeks of vacation
- Agency experience and training across multiple areas of digital marketing
- A combination of on-site and work-from-home

About Rely Digital

Rely Digital is a Vancouver-based digital marketing agency experienced in managing performance-driven campaigns for high-growth and enterprise brands. We specialize in paid media across search, social, shopping, display, and video, helping e-commerce brands scale revenue profitably and helping service businesses generate qualified demand.

We see ourselves as an extension of our clients' teams, bringing together strategy, execution, and measurement to deliver results that matter.

We thank all applicants for their interest; only those selected for an interview will be contacted. Your resume may be considered for other vacancies.

Pay: $70,000.00-$85,000.00 per year

Benefits:

- Dental care
- Extended health care
- Paid time off
- Vision care
- Wellness program

Ability to commute/relocate:

- Vancouver, BC: reliably commute or plan to relocate before starting work (required)

Location:

- Vancouver, BC (required)

Work Location: In person

📌 Digital Marketing Stategist (Paid Media) (Vancouver)
🏢 Rely Digital
📍 Vancouver