Job Opening: Influencer & Digital Marketing Coordinator

Experience Required: Minimum 1 Years
Employment Type: PART-Time
Industry: Beauty, Skincare, Retail & E-commerce

Job Summary

We are looking for an experienced, confident, and results-driven Influencer & Digital Marketing Coordinator to manage influencer partnerships, coordinate influencer visits across multiple retail store locations, and support digital marketing activities.

Our highest priority is hiring someone who can successfully approach, convince, negotiate with, and bring influencers to our different retail stores.

The ideal candidate must have excellent communication and bargaining skills, strong influencer relationships, and proven experience tracking marketing performance, sales, and conversions.

Key Responsibilities1. Influencer Outreach & Store Visit Coordination — Highest Priority

- Research and identify relevant beauty, skincare, lifestyle, and local influencers.
- Contact influencers through Instagram, TikTok, email, and other communication channels.
- Confidently convince influencers to visit our different retail store locations.
- Negotiate competitive collaboration rates, deliverables, and promotional agreements.
- Schedule, organize, and coordinate influencer visits across multiple stores.
- Maintain regular communication and follow up until visits and collaborations are completed.
- Ensure influencers create Reels, Stories, product reviews, and store promotional content.
- Set and achieve weekly targets for confirmed store visits and completed collaborations.
- Build long-term relationships with reliable, high-performing influencers.

2. Influencer Negotiation & Partnership Management

- Demonstrate robust persuasion, communication, and bargaining skills.
- Secure cost-effective paid, gifted, and product-exchange collaborations.
- Evaluate influencer audience quality, engagement, and relevance before finalizing partnerships.
- Manage collaboration budgets and ensure agreed deliverables are completed.
- Handle objections professionally and convert influencer inquiries into confirmed collaborations.

3. Influencer Sales Tracking & Conversion Analysis

- Track sales and revenue generated through individual influencer campaigns.
- Create and manage unique discount codes, affiliate links, and UTM tracking links.
- Monitor website traffic, orders, conversion rates, and campaign revenue.
- Identify influencers who generate actual sales rather than only views or engagement.
- Calculate campaign return on investment (ROI) and return on ad spend (ROAS), where applicable.
- Analyze store-wise and influencer-wise campaign performance.
- Recommend improvements to increase conversions and reduce marketing costs.

4. Social Media & Reels Performance Analysis

- Coordinate Instagram Reels, Stories, TikTok videos, and promotional content.
- Track views, reach, engagement, shares, saves, and follower growth.




- Compare influencer content performance and identify successful campaigns.
- Monitor posting schedules and follow up on pending content.
- Recommend content improvements based on performance data.

5. Email Marketing & Campaign Management

- Plan and coordinate promotional email campaigns, product launches, and special offers.
- Create, schedule, and monitor email marketing activities.
- Analyze email open rates, click-through rates, conversions, and revenue.
- Coordinate marketing promotions with store and e-commerce teams.
- Recommend improvements based on campaign performance.

6. Weekly Reporting & Data Analysis

- Prepare accurate weekly marketing reports using Google Sheets or Microsoft Excel.
- Maintain date-wise records of influencer outreach, negotiations, confirmations, and store visits.
- Track influencer names, store locations, collaboration costs, content posting dates, and campaign results.
- Record influencer-wise sales, revenue, conversion rates, and ROI.
- Compare weekly targets with actual performance.
- Present clear weekly reports with findings, pending follow-ups, and improvement plans.

Required Tracking Tools & Technical Knowledge

Candidates must have practical working knowledge of:

- Google Analytics 4 (GA4) – Website traffic, conversions, and revenue tracking.
- Google Tag Manager (GTM) – Basic event and conversion tracking.
- UTM Tracking – Influencer-specific campaign tracking links.
- Meta Business Suite & Instagram Insights – Social media and Reels analytics.
- TikTok Analytics – Video and influencer performance.
- Google Sheets / Microsoft Excel – Date-wise reports, formulas, campaign tracking, and performance analysis.
- Klaviyo / Mailchimp or similar tools – Email campaign management and analytics.

Required Skills & Qualifications

- Minimum 1 years of relevant experience in influencer marketing, digital marketing, or influencer partnership management.
- Proven ability to approach, convince, and coordinate influencers for physical retail store visits.
- Excellent English communication, negotiation, persuasion, and relationship-building skills.
- Strong understanding of influencer marketing, social media campaigns, and performance tracking.
- Experience coordinating multiple influencers and managing campaigns simultaneously.
- Ability to prepare weekly Google Sheets reports and analyze marketing data.
- Good organizational skills, follow-up discipline, and time management.
- Ability to work independently, meet deadlines,



and achieve weekly targets.

Preferred Qualifications

- Experience in beauty, Korean skincare, cosmetics, or retail marketing.
- Existing professional relationships with local beauty and lifestyle influencers.
- Experience coordinating influencer events or store promotions.
- Knowledge of Canva, basic video editing, and content planning.
- Experience with multi-location retail marketing.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Number of relevant influencers contacted weekly.
- Number of confirmed influencer collaborations.
- Number of completed influencer visits across store locations.
- Quality of negotiated collaboration rates and campaign costs.
- Number of completed Reels, Stories, and promotional deliverables.
- Influencer-generated website traffic, sales, and conversions.
- Campaign profitability and ROI.
- Accuracy and timely submission of weekly marketing reports.

Ideal Candidate

We are looking for a proactive and confident professional who can independently manage the complete influencer collaboration process, from initial outreach and negotiation to store visit coordination, content delivery, sales tracking, and weekly performance reporting.

Most Important: The candidate must be able to successfully bring influencers to our different retail store locations, negotiate favorable partnerships, and deliver measurable marketing results.

Pay: From $18.00 per hour

Expected hours: 15.0 – 30.0 per week

Benefits:

- Casual dress
- On-site parking
- Store discount

Application question(s):

- 1. How many years of professional experience do you have in influencer marketing and influencer coordination?
- 2. Have you successfully convinced and coordinated influencers to visit physical retail stores?
- 3. How many influencer store visits have you personally arranged in the last 6 months?
- 4. Do you have experience negotiating influencer collaboration rates and securing cost-effective partnerships?
- 5. Which influencer marketing platforms have you worked with?
- 6. Have you prepared weekly influencer performance reports in Google Sheets or Excel?
- 7. Do you have experience analyzing Instagram Reels and influencer campaign performance?
- 8. Have you managed email marketing campaigns using Klaviyo, Mailchimp, or similar tools?
- 9. What is your earliest available joining date ?
- 10.How do you plan to travel to work KOREANSHOP BRAMPTON in Person? w much time will it take you to travel from your home to our workplace?
- 11. What were your main duties in your last job?
- 12 .What days and hours are you generally available to work?What days and hours are you generally available to work?
- 13. Are you legally authorized to work in Canada? i.e Work Permit/Permanent Resident/Canadian Citizen

If you have a work permit, how long is it valid for?

Work Location: In person

📌 Influencer & Digital Marketing Coordinator (Brampton)
🏢 Korean Shop
📍 Brampton