McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. During 15 years of implementing marketplaceswevebuilt dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV).Werehonored to have supported 10% of the Fortune 500 with their digital marketplace initiatives. Over 250 global brands like ABB AB InBev ACCO Albertsons American Red Cross American Eagle OutfittersUSArmy US Agriculture Dept and many more) have entrusted their digital transformations to McFadyen. Weoperateglobal offices across the US Brazil and India. McFadyen Digital has been a trusted employer for 35 years and believes that people are the most key part of our company.
Learn more about us at our website:
Job Description
Do you love demand generation Do you live in your campaign analytics and pipeline dashboards and get restless when a lead sits untouched If youre obsessed with filling the funnel moving leads through it and staying with them alongside sales until they close this role is for you.
Were seeking a Senior Demand Generation Manager to lead McFadyen Digitals lead generation engine from first click to closed deal. Working closely with the VP of Marketing you will plan and run paid email and nurture programs in marketing automation platform convert leads from an affiliated AI best-practices community into McFadyen pipeline manage the demand generation budget and partner with sales so every qualified lead gets the attention it needs.
Remote Position.
Top 5 Responsibilities
1. Own lead generation and MQL goals - Plan and run demand programs for McFadyen Digital that generate marketing-qualified leads and pipeline and deliver results against agreed targets.
2. Build and run nurture programs in our marketing automation platform - Design nurture tracks segmentation and lead scoring in so leads keep moving through the funnel.
3. Turn community leads into McFadyen pipeline - Receive McFadyen-fit leads from an affiliated AI best-practices community and convert them into qualified sales opportunities.
4. Run paid search and paid social - Build launch and optimize campaigns across Google Ads LinkedIn and other platforms managing targeting creative testing bidding and cost per lead.
5. Report MQL and pipeline results with sales - Track every lead through the pipeline with sales and report on MQLs pipeline sourced and conversion to opportunity.
Additional Responsibilities
- Manage the demand generation budget shifting spend to the channels and campaigns that produce pipeline.
- Drive lead capture and follow-up for events and webinars from registration through post-event nurture.
- Run structured A/B tests on offers landing pages emails and ads.
- Coordinate agencies and vendors that support paid media and campaign execution.
- Apply consent and privacy requirements including CASL CAN-SPAM and GDPR to all email and nurture programs.
- Use Claude and other AI tools to speed up campaign research copy drafts workflow and analysis.
- Keep campaign tracking (UTMs forms attribution) accurate in partnership with marketing operations.
Qualifications
Top 5 Qualifications
1. 5-7 years of B2B demand generation experience preferred with a track record of generating leads and pipeline against targets.
2. Hands-on expertise with HubSpot and Salesforce. Experience with Pardot or Marketo is also relevant.
3. Hands-on expertise running paid search and paid social especially Google Ads and LinkedIn Campaign Manager.
4. Highly analytical and at home in the data. Comfortable building dashboards in GA4 Pardot or Salesforce and turning funnel metrics into decisions.
5. A genuine love of demand generation. Persistent about follow-up comfortable working shoulder to shoulder with sales and motivated by seeing leads close.
Other Preferred Qualifications
- SEO/AEO experience with tools like Semrush Ahrefs or Ubersuggest. You know demand gen is as much about attracting the right audience organically as it is about paid campaigns
- Experience in B2B services consulting or eCommerce technology
- Experience with data and intent tools such as ZoomInfo or Apollo
- Experience using Claude or other generative AI tools in daily marketing work
- Experience turning events and webinars into measurable pipeline
- Comfortable managing budgets agencies and multiple campaigns at once
Keywords: Senior Demand Generation Manager Demand Generation Manager Demand Gen Lead Growth Marketing Manager Performance Marketing Manager B2B Marketing Manager Pipeline Marketing Manager Campaign Manager Demand Generation Lead Generation Pipeline Generation MQL SQL Lead Nurturing Lead Scoring Funnel Optimization Campaign Management Account-Based Marketing (ABM) Conversion Rate Optimization (CRO) A/B Testing Marketing Attribution Budget Management Sales and Marketing Alignment Event and Webinar Marketing Paid Search Paid Social Google Ads LinkedIn Campaign Manager LinkedIn Ads PPC SEM Cost per Lead (CPL) Retargeting Pardot Marketing Cloud Account Engagement Salesforce HubSpot Marketo Email Marketing Nurture Programs Segmentation GA4 Google Analytics Marketing Dashboards Funnel Metrics Pipeline Reporting UTM Tracking ZoomInfo Apollo Intent Data SEO AEO GEO Semrush Ahrefs Generative AI Claude AI in Marketing B2B SaaS eCommerce B2B Commerce Marketplace Professional Services Consulting Technology Services Remote.
McFadyens goal is to ensure that our clientsare able tomaximize the return on theirtechnologyinvestment by providing better service to their clientspartnersand internal teams. At McFadyen wetruly believeour employees are our mostvaluableasset. Across our locations in the US Brazil and India we offer a world class work culture that enables top notch delivery for some of the worlds most influential companies.
McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color age religion sex sexual orientation gender identity / expression national origin disability protected veteran status or any other characteristic protected under federal state or local law where applicable.
📌 Senior Demand Generation Manager Remote (Toronto)
🏢 McFadyen Digital
📍 Toronto
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.