McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. During 15 years of implementing marketplaceswevebuilt dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV).Werehonored to have supported 10% of the Fortune 500 with their digital marketplace initiatives. Over 250 global brands like ABB AB InBev ACCO Albertsons American Red Cross American Eagle OutfittersUSArmy US Agriculture Dept (and many more) have entrusted their digital transformations to McFadyen. Weoperateglobal offices across the US Brazil and India. McFadyen Digital has been a trusted employer for 35 years and believes that people are the most important part of our of our Excellent Place to Work certification.
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Job Description
Do you love building an audience from the ground up Do you get energy from growing a community planning the next newsletter and watching engagement climb week over week If you combine content strategy paid growth and community building and you want to see that audience turn into real business this role is for you.
Were seeking a Demand & Community Manager to grow an affiliated AI best-practices community focused on AI in commerce. You will own the content plan and editorial calendar lead ads and growth strategy run the newsletter social channels and events and manage a Research Analyst. You will also pass McFadyen-fit leads to the Senior Demand Generation Manager.
Top 5 Responsibilities
1. Grow the audience and community - Build and engage an audience of commerce and AI practitioners growing visitors subscribers and active members against agreed targets.
2. Own the content plan and editorial calendar - Set content priorities plan the editorial calendar and ensure every piece meets the editorial standard and reaches the right audience.
3. Lead ads and growth strategy - Plan launch and optimize paid and organic growth programs across LinkedIn Google and other channels managing budget targeting and cost per subscriber.
4. Run the newsletter social channels and events - Manage the newsletter social presence webinars and community events from planning through follow-up.
5.
Pass qualified leads to McFadyen - Identify McFadyen-fit leads within the community and hand them to the Senior Demand Generation Manager with the context needed to convert them into pipeline.
Additional Responsibilities
- Manage coach and set priorities for the Research Analyst and review research and content before publication.
- Track and report on visitors subscribers engagement and leads passed; share regular insights and act on them.
- Apply SEO/AEO best practices so community content is found by people and AI search engines.
- Build relationships with community members partners and guest contributors.
- Coordinate with McFadyen marketing on shared campaigns brand standards and lead handoff rules.
- Use Claude and other AI tools to speed up content planning drafting workflow and analysis.
Qualifications
Top 5 Qualifications
1. 5 years of experience in audience growth community management content marketing or demand generation ideally in B2B technology.
2. Proven track record of growing an audience newsletter or online community with measurable results.
3. Hands-on experience with paid social and paid search especially LinkedIn Campaign Manager and Google Ads.
4. Strong content judgment and excellent writing skills with experience owning an editorial calendar.
5. Analytical and organized. Comfortable with GA4 newsletter platforms and marketing automation and able to manage people and several programs at once.
Other Preferred Qualifications
- Knowledge of AI eCommerce or B2B commerce
- Experience managing or mentoring a writer analyst or content specialist
- Experience with newsletter and community platforms such as Beehiiv Substack Circle or Slack communities
- Experience with Pardot (Marketing Cloud Account Engagement) HubSpot Zoho or Salesforce
- Experience planning webinars and virtual or in-person events
- Experience using Claude or other generative AI tools in daily marketing work
Keywords:Demand & Community Manager Community Manager Demand Generation Manager Audience Growth Manager Growth Marketing Manager Content Marketing Manager Community Marketing Manager Newsletter Manager Social Media Manager Editorial Manager Community Building Community Management Community Engagement Audience Development Audience Growth Growth Strategy Growth Marketing Demand Generation Lead Generation Lead Handoff Content Strategy Content Plan Editorial Calendar Editorial Standards Content Marketing Thought Leadership Newsletter Email Marketing Subscriber Growth Social Media Marketing LinkedIn Events Webinars Virtual Events Event Marketing Partner Relations Guest Contributors Paid Social Paid Search LinkedIn Campaign Manager LinkedIn Ads Google Ads Paid Media Cost per Subscriber Engagement Metrics Visitors Subscribers GA4 Google Analytics SEO AEO GEO Beehiiv Substack Circle Slack Community Pardot Marketing Cloud Account Engagement HubSpot Salesforce Marketing Automation People Management Team Leadership Mentoring Generative AI Claude AI in Commerce Artificial Intelligence AI Best Practices eCommerce B2B Commerce B2B Technology Marketplace Full-time Remote Canada LATAM
McFadyens goal is to ensure that our clientsare able tomaximize the return on theirtechnologyinvestment by providing better service to their clientspartnersand internal teams. At McFadyen wetruly believeour employees are our mostvaluableasset. Across our locations in the US Brazil and India we offer a world class work culture that enables top notch delivery for some of the worlds most influential companies.
McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color age religion sex sexual orientation gender identity / expression national origin disability protected veteran status or any other characteristic protected under federal state or local law where applicable.
📌 AI Best Practices Demand & Community Manager Remote (Toronto)
🏢 McFadyen Digital
📍 Toronto
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