Position Title: Director, Marketing & Communications

Reports To: CEO

Location: Toronto, ON (Hybrid)

Status: Full-time, Permanent

Salary: $100,000 – 110,000 & benefits package

Start Date: December 1, 2026

Deadline to Apply: September 30 at 5pm

This posting is for an active vacancy. AI will not be used to review or sort candidates, each application will be reviewed by a staff member.

Overview

Reporting to the CEO and serving as a member of The Bentway’s leadership team, the Director, Marketing & Communications provides strategic leadership for the organization’s marketing, communications, brand, audience development, and public profile.

The Director develops and leads integrated strategies that advance The Bentway’s mission, strengthen its reputation, grow and diversify audiences, increase participation in programs and events, support fundraising and revenue objectives, and position The Bentway as a leading voice in public space, culture, and urbanism.

The Director oversees the marketing and communications department, including full time and part-time staff, consultants, agencies, and creative partners. The role provides strategic direction while ensuring the effective delivery of multi-channel campaigns, media relations, digital communications, advertising, audience engagement, ticketing, and brand initiatives.

Working closely with the CEO, senior leadership, internal teams, Board, funders, community partners, and external collaborators, the Director serves as a senior organizational voice and steward of The Bentway’s public identity and reputation.

Key Responsibilities

Brand Strategy & Organizational Positioning





- Lead the development and evolution of a multi-year marketing and communications strategy aligned with The Bentway’s mission, organizational strategy, and growth priorities.
- Serve as senior steward of The Bentway brand, setting brand strategy, positioning, standards, and direction across audiences, channels, programs, partnerships, and organizational initiatives.
- Lead positioning and messaging for major programs, capital projects, partnerships, public announcements, and strategic initiatives.
- Set audience and stakeholder strategy, ensuring communications are relevant, inclusive, accessible, and reflective of The Bentway’s values.
- Monitor cultural, media, marketing, and audience trends and translate insights into strategic opportunities.

Marketing, Campaigns & Audience Growth

- Lead integrated marketing and audience growth strategy across advertising, digital, social, email, partnerships, experiential, print, out-of-home, transit, and other relevant channels.
- Set campaign objectives, audience strategies, positioning, messaging, budgets, timelines, and measures of success, with the team leading day-to-day development and execution.
- Lead audience growth and diversification strategies, including approaches to reach underrepresented audiences and reduce barriers to participation.




- Develop and steward strategic promotional and cross-sector partnerships that expand reach, relevance, and engagement.

Public Relations, Media & Reputation

- Lead The Bentway’s media and public relations strategy in partnership with the CEO, and external PR consultants.
- Lead proactive media and thought‑leadership strategies that increase The Bentway’s visibility, influence, and reputation.
- Oversee the development of press releases, media pitches, key messages, briefing materials, talking points, and other media content.
- Lead or direct reactive and crisis communications, with the team and external advisors supporting execution as appropriate.

Digital, Content & Social

- Set the strategic direction for The Bentway’s digital ecosystem, including website, social media, CRM, email, digital advertising, and emerging platforms.
- Lead the integrated content and editorial strategy while overseeing the team’s day‑time development, production, publishing, and management of digital and social content.
- Set priorities and standards for website, social, newsletter, digital campaign, and other owned‑channel content.
- Oversee external agencies, vendors, freelancers, and creative partners supporting digital and content delivery.

Ticketing, Revenue & Event Marketing

- Lead strategic direction for ticketing, registration, pricing, promotions, audience segmentation, and distribution across programs and events.
- Working with the CEO and senior team set marketing and revenue objectives and oversee the team’s development and execution of event and ticketing campaigns.
- Establish reporting requirements and performance measures that provide timely ins

📌 Director, Marketing (Toronto)
🏢 The Bentway Conservancy
📍 Toronto