Head of Growth (Montreal)

Head of Growth (Montreal)

24 Oct
|
Kurage
|
Montreal

24 Oct

Kurage

Montreal

About Kurage

Environment: High-Growth MedTech | Startup Mindset | Hands-On Leadership

Kurage is a fast-growing MedTech company transforming neurorehabilitation through its proprietary NeuroSkin® technology.

Combining Functional Electrical Stimulation (FES), advanced movement analysis, and intelligent technology, NeuroSkin supports innovative rehabilitation programs for people living with neurological conditions.

As Kurage accelerates its expansion across Canada, our commercial strategy focuses on two priority therapeutic areas:

- Stroke (AVC): Supporting rehabilitation and functional recovery through specialized neurological rehabilitation pathways.
- Multiple Sclerosis (MS): Supporting mobility, walking function, and long-term rehabilitation through personalized NeuroSkin programs.

Kurage is entering a critical scale-up phase, moving from clinical innovation toward large-scale market adoption through direct patient acquisition, clinical referrals, and an expanding network of partner clinics.

We are seeking an entrepreneurial, data-driven, and hands-on Head of Growth & Marketing – Canada to build and scale our patient acquisition engine across these two priority markets.

Position Summary

The Head of Growth & Marketing will lead Kurage's growth strategy in Canada, with a primary focus on accelerating patient acquisition, improving conversion rates, and developing scalable marketing programs for Stroke and Multiple Sclerosis.

This is not a traditional corporate marketing position.

We are looking for a growth leader who combines strategic vision with the ability to execute, test current acquisition channels, optimize conversion funnels, and deliver measurable commercial results.





The successful candidate will build two differentiated growth strategies:

Stroke – Patient Acquisition & Clinical Referral Growth

Develop targeted acquisition strategies reaching stroke survivors and caregivers, while supporting referral pathways through neurologists, physiatrists, rehabilitation centers, and healthcare professionals.

Multiple Sclerosis – Patient Acquisition & Community-Based Growth

Develop acquisition strategies targeting people living with MS, supported by physiotherapists, neurologists, MS clinics, community organizations, and Kurage's partner clinic network.

The role will also establish repeatable marketing processes, growth analytics, and launch programs to accelerate Kurage's expansion across Canada.

Core Mission: Build a predictable, measurable, and scalable patient acquisition engine for Stroke and Multiple Sclerosis in Canada.

Key Responsibilities

1. Develop and Execute Two Disease-Specific Growth Strategies

Build differentiated, data-driven growth strategies for Stroke and Multiple Sclerosis, reflecting the distinct needs, care pathways, and decision-making processes of each patient population.

- Identify and segment stroke patient populations based on rehabilitation needs and stage of recovery.
- Build dedicated patient education and conversion funnels.




- Support referral generation through neurologists, physiatrists, stroke rehabilitation centers, and healthcare professionals.
- Develop messaging focused on functional rehabilitation, walking ability, mobility, and patient independence.
- Coordinate local acquisition campaigns with Kurage partner clinics.
- Develop campaigns adapted to different stages of post-stroke recovery.

Multiple Sclerosis Growth Strategy

- Build targeted acquisition campaigns for people living with MS and experiencing mobility limitations.
- Develop educational content on FES, walking rehabilitation, and mobility support.
- Create targeted digital acquisition and patient nurturing journeys.
- Develop community engagement initiatives with MS organizations and patient communities.
- Support partnerships with neurologists, MS clinics, physiotherapists, and rehabilitation providers.
- Develop long-term engagement strategies aligned with the ongoing rehabilitation needs of people living with MS.
- Coordinate local awareness and patient acquisition initiatives with partner clinics.

Key objective: Establish two high-performing acquisition models, each adapted to its specific clinical ecosystem and patient journey.

2. Optimize the Patient Conversion Funnel

Take ownership of marketing funnel performance, working closely with Sales and Clinical Operations to improve the conversion of qualified leads into patients.

Responsibilities include:

- Map the complete patient journey for Stroke and MS.
- Optimize the journey from initial awareness to clinical assessment and program enrollment.
- Develop disease-speci

📌 Head of Growth (Montreal)
🏢 Kurage
📍 Montreal

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