Build something people love Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada.

We're proud of what we've built — and we're just getting started. Read our Culture Manual and learn more about how we work.

The Role We're looking for a Marketing Developer to join our Growth & Lifecycle Marketing team. This is a 18-month fixed term contract position. This is a highly technical role that sits at the intersection of marketing, development, and data. You'll be the technical anchor for our multi-channel lifecycle marketing programs, building sophisticated automation systems, creating interactive email, in-app and web experiences, and ensuring our marketing technology stack runs smoothly.

As our Marketing Developer, you'll work closely with marketers, designers, and engineers to translate business needs into technical solutions. You'll be the subject matter expert on our marketing automation platform (Braze) and push the boundaries of what's possible in lifecycle marketing.

What You'll Do Development & Design

Create and maintain our email templates and email design system

Build interactive email experiences, including dropdowns, carousels, and AMP for email

Code advanced techniques like background images, device targeting, and dark mode support





Provide development guidance and support to the Lifecycle Marketing team for email and in-app message builds

Stay current on industry changes and email client support updates

Act as SME on email and in-app message feasibility, scope creative designs, and explain channel nuances

Troubleshoot and resolve complex email, in-app and web template issues

Marketing Automation & Platform Operations

Design and build complex, multi-channel automation journeys in Braze

Manage platform administration, including roles, users, and account settings

Create and maintain custom HTML templates for in-app messaging

Write Liquid for complex personalization and agile content

Develop custom scripts (webhooks, advanced Liquid logic) to extend platform capabilities

Integrate external tools and platforms using APIs beyond native supported integrations

Test and support platform-side requirements for integrations (API requirements, custom attributes)

Provide solution design and support for non-Lifecycle teams utilizing our marketing tools

Data & Personalization

Implement advanced personalization logic, including for loops, connected content, and catalogs

Write SQL queries for complex use cases and data extraction

Create advanced segmentation strategies

Build custom reports and data visualizations





Design technical solutions based on our relational database structures

AI & Workflow Automation

Evaluate, implement, and optimize AI tools that improve marketing efficiency and campaign performance, including personalization, audience segmentation, predictive analytics, A/B testing, and forecasting

Build automated workflows and integrations between AI tools and our marketing tech stack to cut manual work and automate data flows and reporting

Create scoping tools, templates, and self-service solutions that let marketers estimate timelines and resources and run campaigns independently

Train the team on new automation tools and document best practices for AI-powered workflows

Operations

Manage the Lifecycle Marketing JIRA board and assign requests from cross-team partners

Translate business needs into technical solutions

Maintain deep links code snippets for use in templates

Serve as the technical SME for email and lifecycle marketing platforms

What You Bring Required Skills

3–5 years of email development experience:

coding and maintaining email templates or design systems

Expert-level email development:

Proficient in HTML/CSS for email with deep knowledge of responsive design, email client quirks, and advanced techniques

Interactive email techniques:

Experience building dropdowns, carousels, AMP for email, and other interactive elements

Marketing automation expertise:

Proven experience building complex, multi-channel automation flows in platforms like Braze, Iterable or Salesforce Marketing Cloud

Experience with Taxi for Email or other EDS platform

Advanced scripting:

📌 Marketing Automation Developer (Winnipeg)
🏢 Wealthsimple
📍 Winnipeg