Confidential Search — Senior Product Marketing Manager About the Organization We are an established B2B technology organization operating in the cybersecurity space. We provide technology-enabled solutions that help organizations manage complex business risks and strengthen operational resilience. Our company values collaboration, innovation, and customer impact, and is seeking forward-thinking talent to support its continued growth. Additional company and product details will be shared with qualified candidates at the appropriate stage of the confidential search process.

About the Role
As an integral member of the organization’s marketing team, this individual will serve as a Senior Product Marketing Manager for a portfolio of security-related technology products and services. Working cross-functionally with Product Management, technology leadership, Demand Generation, Sales, and Channel teams, this individual’s primary responsibilities are:
• Development and execution of go-to-market plans and programs
• Creation of compelling messaging/value propositions
• Creation of enablement assets and tools
• Demonstration of the organization’s differentiation and unique value This individual will need to be comfortable in a rapid-moving industry, with the ability to pivot based on market shifts and client needs. Cross-collaboration will be critical in this role, as requests and priorities can quickly shift across different functional groups within the organization.

Responsibilities:
• Collaborate with Product Management, Marketing, technology leadership, Sales, and other cross-functional teams to drive results
• Create Go-To-Market plans, messaging, and positioning
• Develop and execute launch plans that bring technology solutions and programs to market
• Represent and evangelize solutions to prospects and partners
• Produce and oversee creation of marketing materials (assets, tools, competitive, presentations, proposals, solution briefs, playbooks,



etc.) that is focused on filling and strengthening gaps within:
• Personas
• Sales Stage (External and Internal)
• Sales Enablement
• Assist in developing and presenting training material
• Ensure solution-related assets and sales tools are kept up-to-date across all repositories
• Respond to related requests as they occur
• Participate in conferences/tradeshows
• Measure and analyze launch and marketing programs to incorporate key learnings into future plans (demand generation, content marketing, product roadmap etc.).
• Help influence roadmaps by working closely with Product Management and technology leadership Monitor marketplace and competitive products from a technical and business perspective to determine competitive messaging

Requirements:
• 5-8 years of product marketing experience in B2B, preferably cybersecurity
• Experience with security services/software/technology highly preferred
• Demonstrated ability to develop and articulate value prop/messaging to different personas
• Understanding of unique needs/requirements across industries and verticals
• Proven verbal, written, and presentation communication skills
• Ability to identify weakness and opportunities for content and messaging development against the sales cycle and personas
• The ability to and comfort with leveraging AI for operational enhancements and speed
• Excellent hands-on analytical capabilities
• Demonstrated ability to create programs that generate leads
• Excellent project management as well as interpersonal and organizational skills
• Bachelor’s degree required, MBA preferred
• Position may require up to 15% travel Compensation Range The expected base salary range for this role is $115,000-$135,000 CAD. In addition, this position is eligible for a performance-based bonus, aligned to individual and company performance.
Final compensation will be determined based on factors such as location, experience, qualifications and internal equity.

📌 Senior Product Marketing Manager (Canada)
🏢 Important Group
📍 Canada