Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Position Summary

The role of the Associate Director, Search is responsible for leading a team in developing and executing innovative digital media plans. This role includes the development of strong teams and successful client relationships. This individual will serve as a team lead for the execution of world-class search and ecommerce campaigns.

Key Responsibilities

- High level participant in strategic media planning and execution, with ability to lead digital media efforts within a cross-channel integrated media plan.
- Manage and lead a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development.
- Interview and participate in hiring decision of employees if/when required. Serves as a resource for their team, to provide advice and counsel.
- Expert in the client's business and builds trusted partnerships with all levels of client teams.
- Proven expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite.
- Ensures best practices and processes are applied across account responsibilities.
- Works with partners (Google, Microsoft, 3rd party vendors) to ensure clients receive innovative and first-to-market solutions.
- Present strategies/plans through to the client. Proactively seeks out and studies information to remain current on digital media trends.




- Recognizes and acts on opportunities to develop business with clients Demonstrate thought‐leadership both internally and externally.
- Proactively and independently prepare media point of views (POVs). Develop agency partners' process and workflow to ensure a collaborative and efficient working relationship (process, timelines, trafficking documents, budgets).
- Sell through cutting-edge solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve.
- Staying up-to-date with new developments in the digital landscape and educate teams and clients as required. Accountable for the achievement of goals and key performance indicators (KPI's) for a portfolio of clients to ensure on‐time and complete delivery of campaigns.
- Understand marketing and communications process, and execute streamlined processes across clients, media partners, and other agencies.

Desired Skills & Experience

- Professional or educational background in Marketing and/or Advertising would give leverage to this application).
- 7+ years of experience in digital media, specifically Paid Search
- Full understanding of the roles of various digital channels.
- Professional understanding of trafficking and website tagging processes.
- Ability to develop positive on‐going business relationships with a focus on client service.




- Ability to build professional internal and external relationships and partnerships.
- Demonstrated ability to effectively apply knowledge and insights gained from research resources to digital media buying.
- Professional understanding of cross channel planning, demonstrate strong coordination of digital and offline media efforts.
- Extensive experience in creating decks and presenting to clients.
- Proficient in data analysis, emerging media and technology.
- Experience with negotiation and presenting. Professional learning agility, with a passion for continuous development.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with professional attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Ability to investigate, analyze & solve problems, and clearly communicate results.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
- Proficient in Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We've purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

Community - We build a culture where our people show up for each other, grow together, and win together.

Impact - Your work creates real outcomes — for clients, for the business, and for the industry.

Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.

This i

📌 Associate Director, Search (Toronto)
🏢 Adelphi Group
📍 Toronto