Job Description

Job Description

Type: Full-time

Location:
Toronto, ON

Salary:
$120,000
- $150,000 CAD Annually Reports To: Product Design Director COMPANY OVERVIEW BRL Studio® is the in-house creative agency for Brodie Rec. League, supporting a rapidly growing sports brand operating across 30 North American cities and serving more than 50,000 athletes. Brodie Rec. League is more than a basketball league, it's a community. As one of North America's fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

ROLE OVERVIEW

We're looking for a Senior Product Designer to own the design of the Brodie app's engagement and retention layer. You'll design progression systems including XP, levels, badges, archetypes, challenges, rewards, and re-engagement experiences that keep athletes connected to the league between game nights. This is a high-impact role with ownership of one of the most important product initiatives on our roadmap and a hard Fall 2026 launch deadline. You'll work directly with our Product Design Director, CEO, and app Engineering team in quick product cycles
- taking features from problem to wireframe to high-fidelity prototype to shipped product, then iterating based on real player behaviour. The right person is a systems thinker who designs fast, communicates clearly, and uses modern tools
- including AI
- to multiply their output.

CORE RESPONSIBILITIES

Gamification, XP & Challenges (Primary Focus) The progression layer that turns every game, post, and check-in into a reason to come back. Design the XP economy: points, levels, tiers, and unlockables




- including earn rates, decay, season resets, and anti-gaming protection Design the badge and archetype systems, including art direction with our 3D asset pipeline Design the weekly challenge / quest system: personal quests, weekly goals, city-vs-city challenges, streak mechanics, leaderboards, and challenge invites Design reward loops: milestones, partner rewards, and membership & loyalty integration Run a liveops design cadence: weekly challenge refreshes, seasonal events, limited-time drops Work our LiveOps rhythm: weekly player / captain / team health-score reviews feed what you design and ship next Push Notifications & Re-Engagement Own notification strategy and the notification design system: triggers, copy patterns, deep links, segmentation, and quiet hours Design game-day flows (reminders, score drops, post-game stat pop-ups) and challenge/streak triggers Grow push opt-in and keep notification health strong (CTR up, fatigue and unsubscribes down) Partner with our lifecycle / CRM team so push, email, and in-app messaging behave as one system Mobile App Design Design end-to-end user flows for new features (onboarding, social activity feed, messaging, events, game film) Own the home dashboard — awards, badges, challenges,



and activity feed Create high-fidelity screens and interactive prototypes; work with engineering for pixel-perfect implementation Conduct design QA on TestFlight and staging builds Iterate based on behavioural data, session analytics, and player feedback Design System & Brand Consistency Maintain and extend our component library in Figma
- including current gamification surfaces (badges, challenge cards, shareable graphics) Ensure brand consistency across all digital product Create reusable patterns and templates that scale; document design decisions and standards REQUIREMENTS 5 years of product design experience on mobile-first consumer apps with real users at scale You've taken progression, reward, loyalty, or retention features from concept to launch and can speak to the results they achieved Expert-level Figma skills (components, auto-layout, prototyping, design systems) Fluent in engagement metrics — D1/D7/D30 retention, DAU/WAU, opt-in rates, funnel analysis (Mixpanel, Amplitude, or similar) Strong portfolio demonstrating end-to-end product design (not just UI skins) — include at least one progression or retention system case study Strong prototyping skills for communicating complex product experiences Experience working in rapid-paced, startup or high-growth environments Excellent visual design skills
- typography, layout, color, spacing Strong communication skills
- written and verbal AI-Native Mindset: You actively use AI to accelerate research, ideation, prototyping, documentation, and collaboration, including working with tools such as Cursor, Claude, Lovable, and other emerging AI-powered workflows.

You constantly looking for ways to automate repetitive work and increase speed without compromising quality. 5 days in office at our Toronto HQ
- Brodie has thrived due to a culture of collaboration and teamwork in office Strongly Preferred Background in spor

📌 Senior Product Designer (Toronto)
🏢 Brodie Rec. League
📍 Toronto