About Us

BC Dairy is a leader in the dairy industry, undertaking activities in marketing, nutrition, education, and policy advocacy. We represent and support BC dairy farmers and work to strengthen the long-term health and sustainability of the dairy sector within Canada’s supply-managed system.

About Us

BC Dairy is a leader in the dairy industry, undertaking activities in marketing, nutrition, education, and policy advocacy. We represent and support BC dairy farmers and work to strengthen the long-term health and sustainability of the dairy sector within Canada’s supply-managed system. We believe we are better together for Canadian dairy. Our mission is to inspire, innovate, and collaborate to build a healthy Canadian dairy industry. Guided by our core behaviours - Think Bigger, Win-Win, Fact-Based, Care, and Accountability - we prioritize disciplined stewardship, collaboration, and measurable impact. BC Dairy supports British Columbia’s dairy producers by delivering programs, services, and sector initiatives that strengthen on-farm success and build public trust in dairy. We work collaboratively with producers, government, industry partners, and national/provincial organizations to advance excellence in quality, sustainability, and preparedness.

The Opportunity

As Director, Producer Services, you will provide strategic leadership for BC Dairy’s province-wide producer services portfolio and serve as a senior liaison between dairy producers and the organization. Reporting to the General Manager, you will set the strategic direction, priorities, and performance expectations for a multi-disciplinary team delivering producer support (including on-farm program support), producer engagement, knowledge translation and transfer (KTT), proAction program administration,



emergency management preparedness, and producer-focused research and sustainability initiatives. You will represent BC Dairy in Western Milk Pool (WMP) working groups and as assigned, in national committees - bringing forward producer perspectives and ensuring delivery aligns with organizational strategy, compliance requirements, and stakeholder expectations.

About You

You’re a passionate dairy professional who brings credibility with producers and a practical, service-first mindset. You care about on-farm success and you translate strategy into transparent priorities, strong follow-through, and programs that producers trust and use. You’re equally comfortable listening in a barn aisle, facilitating a room, and partnering with government and industry stakeholders to move work forward in a complex, supply-managed environment.

- You build strong relationships with producers and can navigate sensitive issues with respect, discretion, and good judgment.
- You lead with clarity—setting direction, defining service standards, and creating accountability so work is delivered consistently across the province.
- You’re strong at turning complex policy, research, and technical content into practical on-farm guidance and usable tools.
- You’re a steady people leader who coaches performance, develops capability, and builds a team culture grounded in care and accountability.




- You bring disciplined operational execution—planning, budgeting, and managing multiple priorities while keeping stakeholders informed.
- You are comfortable representing the organization externally and contributing to cross-functional and national committees with confidence and professionalism.

What You’ll Lead

- Set the strategic vision, annual priorities, and service standards for BC Dairy’s producer services function, translating strategy into actionable plans and measurable outcomes.
- Lead, coach, and develop a cross-functional team; build capacity through clear role design, decision rights, and accountability, and foster a high-performance, service-oriented culture.
- Oversee province-wide Producer Support frameworks, including on-farm program support, issue triage, and resolution processes, ensuring timely, accurate, and respectful responses and follow-up.
- Lead producer engagement and education initiatives (e.g., workshops, events, and KTT activities), ensuring programs are practical, responsive, and aligned with producer needs.
- Provide strategic oversight and direction for producer communications to ensure content is accurate, appropriate, and effective across channels and audiences.
- Provide governance-aligned oversight and leadership for proAction administration, including non-compliance/complaints follow-up and coordination on Dairy Code matters.
- Direct emergency management and preparedness, including readiness planning, response coordination supports, and partner-facing education/workshops.
- Lead the research portfolio: set priorities aligned with sector needs, ensure effective project administration (contracts, timeli

📌 Director, BC Dairy Producer Services (Langley)
🏢 BC Dairy Association
📍 Langley