Are you a fashion-forward marketing leader who wants to build a marketing function from the ground up inside a well-established retail brand?

This Marketing Director role is built for an entrepreneurial leader who thrives in founder-led environments and wants real ownershipof the brand. You will design the strategy, connect retail and e-commerce into one cohesiveretailengine, and build a up-to-date marketing function that supports what comes next.

Our client is a respected, family-owned fashion retailer with strong brand recognition and a loyal customer base across Vancouver. With both brick-and-mortar and e-commerce channels, the business is ready for more structured, performance-driven marketing and needs a leader who brings digital depth, retail instinct, andtheexperienceto elevatehow marketingoperates.

With leadershipclosely involvedin the business and growth plans underway, this is an opportunity to step into a visible, high-impact rolewherestrategy and execution matter equally.

WhatYou'llDoLead Marketing Strategy and Growth

Develop and execute a comprehensive marketing strategy aligned with revenue and expansion goals

Translate businessobjectivesinto clear channel strategies across retail, digital, and customer lifecycle

Drive measurable growth in traffic, acquisition, retention, and customer value

Own Digital and E-commerce Performance

Lead performance marketing across paid media, organic channels, website optimization, and funnel strategy

Monitor and respond to real-time performance metrics including acquisition cost, return on ad spend, and conversion rates

Optimizecustomer journeys across web and in-store touchpoints to improve omnichannel performance

Lead and Develop the Team

Provide strong leadership to digital, creative, and engagement team members





Establish clear priorities and ensure accountability across initiatives

Strengthen Brand and Retail Integration

Ensure marketing efforts drive store traffic and enhance the in-store customer experience

Maintain premium brand positioning across all touchpoints

Support events, activations, and partnerships that reinforce brand equity

What You Bring

6 to 10 years of progressive marketing leadership experience

Strong retail and e-commerce experience, ideally within fashion, luxury, or premium consumer environments

Demonstrated success scaling a small to mid-sized business through structured marketing growth

Deepexpertisein digital marketing strategy, performance metrics, and funnel optimization

Comfort working closely with ownership in a family-run or founder-led organization

Strong financial acumen with experience managing budgets andallocatingresources strategically

Proven ability to build systems, reporting frameworks, and disciplined marketing operations

Entrepreneurial mindset with the ability to move quickly whilemaintainingbrand integrity

Experience with Shopify or comparable e-commerce platforms is considered an asset.

Additional DetailsAnnual salary:$120,000 - $150,000 base salaryLocation: Fully in-office, downtown Vancouver on Granville StreetIncludes extended health benefits, RSP matching, 3weeks vacation

About Smart, Savvy + AssociatesSmart, Savvy + Associates is a specialized recruitment agency focused on marketing, communications, and creative roles. Based in Vancouver, BC, we partner with companies across Western Canada to help them hire with clarity and confidence.

We believe diverse teams drive stronger results and are committed toequitableand inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process, please let us know.

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📌 Marketing Director (Vancouver)
🏢 Smart, Savvy + Associates
📍 Vancouver