Description
Job Type:
Full-Time
Vacancy Status:
This position is an existing vacancy
Target Salary Range:
115,000 - 130,000/ yr
Work Location:
Based out of the Toronto Corporate Office at 2 Bloor St E. Assigned Branches in GTA-West and into Southern Ontario. Regular Travel to assigned branches is required.
The compensation for this position is determined by a combination of skills and experience and is aligned to the market in which the job is posted. Your recruiter will provide additional details about our total rewards package during the hiring process.
Scope of PositionThe Director, Member Experience is a senior people leader responsible for leading a Regional network of small to mid‑size branches to deliver exceptional member experiences, sustainable growth, and strong operational performance. The role is accountable for translating retail and enterprise strategy into consistent branch‑level execution through visible leadership, disciplined performance management and strong cross‑functional collaboration. This position balances strategic oversight with active, hands‑on leadership, maintaining close engagement with branch leaders to drive priorities, remove barriers, coach and develop talent and reinforce expectations.The Director embeds Alterna’s values and hospitality‑first culture into all member interactions while ensuring operational clarity, risk discipline, and accountability for results.
Major ResponsibilitiesStrategy, Planning & Performance
Translate enterprise and retail strategies into transparent, actionable priorities for each branch within the assigned network.
Lead the development, execution, and refinement of annual and multi‑year business plans.




Establish clear performance expectations and hold leaders accountable for results.
Analyze performance trends and drive corrective action where needed.
Provide regular insights and recommendations to the Chief Retail Experience Officer.
Member Experience & Hospitality‑First Leadership
Champion a hospitality‑first service philosophy that prioritizes meaningful member relationships.
Ensure service standards and recovery practices are consistently applied.
Maintain strong branch presence to reinforce behavioural competencies and service excellence.
Use member feedback to strengthen experiences.
Risk, Compliance & Operational Excellence
Ensure compliance with operational, credit, and regulatory policies.
Promote ethical decision‑making and audit readiness.
Oversee monthly monitoring of Branch performance, sales and control reports.
Work with branch managers in resolving member issues and ensure staff adhere to branch complaints procedures.
Ensure employees adhere to code of conduct and service standards.
Oversee any revisions to cash control and security procedures as appropriate and when deemed necessary from a risk‑control framework.
Leadership Development & Coaching
Coach and develop Branch Managers and senior leaders.
Build leadership capability and succession plans.
Reinforce clear leadership expectations.
Oversee the training, coaching,



monitoring and guidance to the branch management team and direct reports in order to achieve sales and revenue targets.
Culture, Engagement & Collaboration
Foster a high‑performance culture aligned with company values.
Encourage collaboration and sharing of best practices.
Performance & Accountability
Hold leaders accountable for results and behaviours.
Address performance gaps and recognize strong performance.
Expectations / Outcomes
Deliver strong financial performance by achieving quarterly and annual sales, growth, and profitability targets, including Performance Agreement measures, Funds Under Management (FUM), net income contribution, and net member growth.
Drive sustainable membership growth by deepening member engagement and satisfaction, positioning Alterna Savings as the primary financial institution for members and communities served.
Lead and execute business development strategies that strengthen Alterna’s market presence, increase brand awareness, and build meaningful partnerships aligned with Alterna’s cooperative values.
Ensure operational excellence through effective staffing models, capable teams, and achievement of corporate operational targets.
Maintain strong credit quality and risk management practices in line with Alterna’s risk appetite, while achieving positive internal and external audit outcomes.
Build and develop high‑performing, knowledgeable sales and service teams that deliver exceptional member experiences and support Alterna’s growth objectives.
Qualifications
University degree or college diploma with 10+ years of relevant experience in financial institutions, with sales management and financial advisory experience.
7 years’ experience in a lead

📌 Director, Member Experience (Toronto)
🏢 Alterna Savings
📍 Toronto