Drive strategic growth and advisor engagement as the Manager of Go-to-Market for Vitality at Manulife in Waterloo, Ontario. Develop and execute integrated strategies to elevate customer adoption and business growth. As Manager of Go-to-Market, you will lead initiatives that shape advisor engagement and market strategies for the Vitality program at Manulife. Collaborating closely with Sales, Marketing, and Product teams, you’ll transform business priorities into actionable market plans, using insights to drive measurable outcomes. Your efforts will directly influence how advisors and customers experience our distinctive offerings.

Key Responsibilities
• Develop and maintain Vitality's go-to-market strategy
• Translate business priorities into market activation plans
• Define objectives,



value propositions, and measures of success
• Partner with Sales leaders for channel-specific strategies
• Monitor advisor engagement and activation outcomes

Requirements:
• 5+ years in go-to-market strategy or related roles
• 3+ years leading cross-functional initiatives
• Robust analytical and communication skills
• Experience in integrated strategy execution
• Degree in Business, Marketing, or related field Shape the future of the Vitality program at Manulife with your strategic insights and leadership skills.

📌 Manager Go-to-Market at Manulife (Ottawa)
🏢 Manulife/John Hancock
📍 Ottawa