Position Title : Sales Strategy and Category Manager

Status:

Full time/Permanent

Reports to:

VP of Growth Strategy and Corporate Affairs

Compensation : $115,000 to $122,000

About Salary Range: We are committed to fostering an inclusive, equitable, and transparent approach to compensation. This role is aligned to the posted salary range, and all offers are made within that range. When determining compensation, we thoughtfully consider the responsibilities of the role, internal equity, and market context, while valuing the diverse experiences, skills, and perspectives everyone brings. Our goal is to ensure fair, consistent, and meaningful offers that recognize both the role and the person.

Start Date:

ASAP

About you You are a dynamic, results‑oriented Sales Strategy & Category Manager who thrives at the intersection of strategy and execution. In this role, you will report directly to the VP, Growth Strategy & Corporate Affairs, while working closely with the VP, Sales to drive alignment and impact across the organization.

You will play a critical role in building and leading a Market Intelligence and Strategy Hub, becoming the key connector between Marketing and Sales. As a trusted strategic partner, you will translate insights into action, shaping go‑to‑market strategies that drive growth across both grocery and pet specialty channels. You will bring ideas to life by developing clear, actionable go‑to‑market plans and ensuring strong, effective execution that delivers measurable business results.

Key Responsibilities

Lead Sales Strategy to translate strategy into execution by defining clear go-to-market priorities and driving adoption of AMPS fundamentals





Develop category intelligence and thought leadership for internal and external use

Convert quantitative and qualitative data into actionable insights to identify portfolio & category whitespace and build compelling sell stories

Demonstrate leadership formally and informally by coaching direct report(s) and influencing cross‑functional teams

Create new shopper marketing programs that amplify national brand plans and create stronger in‑store experiences

Support Sales Directors with annual planning processes like Collab Planning, JBP, Holiday, and lead our annual sales planning offsite

Partner with Marketing and Sales on USA market development to drive growth and distribution

Develop product and customer mix strategies that maximizes growth and resource allocation

Drive innovation launch excellence and competitive defense plans

Recipe to success

Bachelor’s degree preferred, or equivalent combination of education and experience

6–10 years of relevant experience within the CPG industry

Demonstrated strategic agility and an entrepreneurial mindset, with the ability to adapt in a fast‑paced environment

Strong ability to build relationships, influence stakeholders, and drive results across cross‑functional teams

Proven expertise in translating Nielsen and syndicated data into actionable insights and business recommendations

Comfortable operating at both the strategic and tactical levels, with the ability to connect long‑term vision to execution

Deep understanding of brand development within retail and experiential environments

Experience in brand marketing and shopper marketing

Sales or

📌 Sales strategy (Mississauga)
🏢 The Crump Group
📍 Mississauga