Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency. Operating in 50+ countries, with more than 2,000 employees, Believe covers a full range of services including audience development, publishing, marketing and distribution, with a tailor‑made approach to fit any artist, label or publisher. Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers. With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards. Believe is a simplified joint‑stock company under French law.

Ready to set the tone with Believe ?

A hybrid role built primarily on a Trade Marketing (EMP) function, with Label Management responsibilities attached. It centers on DSP‑facing, strategic trade marketing leverage, complemented by hands‑on ownership of a portfolio of label and artist accounts, notably the direct management of French‑Canadian labels based in Quebec and English‑Canada accounts alongside. The person bridges our release schedule, the digital platforms, and our international offices. This role requires someone based in Toronto who can move between a DSP partnership discussion and a Quebec label's release strategy in the same day, operating fluently in both official languages.





Key responsibilities EMP Digital retail & DSP partnership

Own relationships with key digital retailers; ensure priority releases are surfaced, pitched, and optimally merchandised across streaming and mobile.

Drive international key‑release strategy to break Canadian acts across multiple markets, in coordination with international offices.

Develop new avenues for catalogue visibility and monetization with platform partners.

Contribute to the conception and rollout of new marketing and promotion services for artists.

Label & artist management

Directly manage a portfolio of label and artist accounts, to second the label lead in Quebec to manage French‑Canadian labels in Quebec along with English‑Canada labels: release planning, distribution strategy, revenue optimization, and day‑to‑day relationship ownership as primary point of contact.

Forecast release projections and keep accounts aligned with budget.

Monitor release and campaign performance using available tools and internal dashboards.

Identify and nurture new talent for the pipeline (Hunter/Farmer model).

Team enablement & internal process

Educate label managers on best practices, platform evolution, and trade marketing strategy.

Spread best practices across the Canadian team.

Lead weekly touchpoints with Canadian label managers; contribute to the weekly international call.





Ensure global Trade Marketing strategy is applied locally with robust process discipline.

Qualifications

Toronto‑based (required).

High level DSP expertise: deep, current command of Spotify, Apple Music, Amazon, YouTube, and Deezer, including editorial pitching, algorithmic drivers, and retail promotion across streaming and mobile.

Experienced operator in music distribution and digital marketing.

Bilingual (French/English), French essential: fully fluent French for direct, client‑facing management of Quebec‑based French‑Canadian labels and coordination with Canadian Lead plus strong English for the anglo market. French is a requirement of the role, not a complement.

Working knowledge of the Quebec market: funding bodies (FACTOR, Musicaction, SOPROQ), the francophone ecosystem, and its market dynamics.

Network in independent English‑Canada labels, with credibility across the indie ecosystem to support the anglo portion of the portfolio.

Weencourageyou toapply even if youdo notmeet allof the requirements that are listed within this job description.

Where you'll be This role will be based out of our Toronto office and follows Believe’s U.S. hybrid model. Unless otherwise stated, employees are expected to work from their local office on designated in‑office days, currently Tuesday and Wednesday each week, with reasonable flexibility for approved PTO, sick time, Company holidays, business travel, or manager‑approved schedule adjustments.

Other Duties Please note this job description is not designed to cover or contain a comprehensive list of every activity, duty, or responsibility that are required for this job. Duties, responsibilities and ac

📌 Trade Marketing (Toronto)
🏢 Believe
📍 Toronto