Graphic Design Specialist (Brand & Paid Ads) Tripshepherd and See Sight Tours are looking for a Graphic Design Specialist (Brand & Paid Ads) to own the visual execution of our brand across paid advertising, digital touchpoints, and real‑world experiences. This is a hands‑on, execution‑focused role for a designer who understands how creative impacts performance. You’ll play a critical role in shaping how our brand looks and feels — from high‑performing paid ads to tour guide uniforms, merchandise, signage, and family‑friendly brand assets. Employment Type: Full‑time Paid Ads & Performance Creative Design static and light‑motion creative for paid ads across Meta, Google, and other platforms Create and iterate ad creative based on performance data and testing results Collaborate with the Performance Marketing Specialist to test hooks, formats, and visuals Design thumbnails, overlays, and supporting creative for video ads Digital Brand & Website Assets Design visual assets for landing pages, funnels, and promotions Support conversion‑focused design initiatives in collaboration with the CRO Specialist Ensure brand consistency across all digital customer touchpoints Design and maintain visual assets for tour guide uniforms (polos, jackets, hats) Create merchandise, signage,



and print materials used across tours and locations Brand World‑Building & Family Experience Support the design and evolution of brand mascots Create kid‑friendly brand materials such as colouring books, activity sheets, and fun tour assets Contribute to visual storytelling that enhances the overall customer experience 3+ years of experience in graphic design, preferably in a brand, ecommerce, or performance‑driven environment ~ A strong portfolio showcasing paid ad creative, brand systems, and real‑world applications ~ Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar tools ~ Solid understanding of visual hierarchy, layout, and conversion‑focused design ~ Experience designing for both digital and print/physical assets is a strong asset Basic motion or animation experience (After Effects, Canva animations, etc.) Experience working with travel, lifestyle, or consumer brands Paid ad creative that improves engagement, CTR, and conversion rates A consistent, recognizable brand across digital and in‑market experiences Fast, reliable creative execution that supports growth initiatives Visual assets that enhance customer trust and brand perception Be part of a fast‑growing travel company with global reach See your work come to life both online and in real‑world tour experiences Join a lean, performance‑driven Growth team focused on results Entry level Full‑time Design, Art/Creative, and Information Technology #

📌 Store marketing graphiste (Niagara Falls)
🏢 Tripshepherd
📍 Niagara Falls