The Senior Director, Business Intelligence Strategy & Media Insights (Canada) is responsible for leading Walmart Connect Canada’s analytics, measurement, and media intelligence capabilities. This role ensures data driven insights are embedded across media planning, investment decisions, performance measurement, and executive reporting. Working in close partnership with the International Business Insights & Analytics organization, this role implements and operates global measurement, reporting, and data governance frameworks within the Canadian market, ensuring alignment to global standards while delivering insights tailored to Canadian business needs. This position plays a critical role in driving omnichannel measurement excellence, commercial performance, and operational insight across Walmart Connect Canada. Business Intelligence & Analytics Lead the strategy and execution of business intelligence, analytics, and performance measurement for Walmart Connect Canada. Ensure analytics and insights inform media planning, optimization, and investment decisions. Oversee omnichannel attribution and media effectiveness measurement across digital and in-store channels. Implement global measurement, reporting, and data governance frameworks within the Canadian market. Partner with International Business Insights leaders to support consistent adoption of global standards. Provide ongoing feedback related to framework effectiveness and local market considerations. Reporting & Performance Management Ensure timely, accurate, and actionable reporting for senior stakeholders. Ensure Canadian performance insights are incorporated into international reporting processes. Commercial Performance & Optimization Partner with Sales, Product, Marketing, and Finance teams to identify growth opportunities and quantify impact.



Support advertiser performance measurement and ROI accountability frameworks. Cross‑Functional & Cross‑Market Collaboration Serve as the primary point of contact between Walmart Connect Canada and the International Business Insights organization. Support shared priorities while representing Canadian business requirements. Establish clear goals, performance expectations, and development plans. Foster a culture of analytical excellence, innovation, and continuous improvement. Bachelor’s degree in Business, Analytics, Economics, Engineering, or a related field. 12+ years of experience in business intelligence, analytics, data strategy, or related disciplines. Experience supporting executive‑level reporting and decision‑making. Strong analytical, communication, and stakeholder‑management skills. MBA or advanced degree. Experience in retail media, advertising, marketplaces, or adjacent industries. Demonstrated ability to link insights to commercial performance and growth outcomes. Walmart Connect or similar retail media experience. Advanced analytics and business intelligence expertise Measurement, attribution, and performance reporting acumen Executive‑level communication and data storytelling Commercial and financial understanding Strong people leadership and talent development capabilities Ability to operate effectively in a matrixed,



international workplace drives a positive associate and customer experience for all. Creates a discipline and focus around developing talent through feedback, coaching, mentoring, and developmental opportunities; builds the talent pipeline, fosters an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments; Builds strong and trusting relationships with team members and business partners; Maintains and promotes the highest standards of integrity, ethics and compliance; supports Walmart’s goal of becoming a regenerative company by taking action to advance opportunity, sustainability, community, and integrity (e.g., creating fair opportunities for associates and suppliers, driving local giving efforts). Ensures that teams follow the law, our code of conduct and company policies; Serve Our Customers Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and acting with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers. Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and implementing strategies. seeks feedback, asks thoughtful questions, and fosters an environment that supports learning, innovation, learning from mistakes, and intelligent risk-taking; Drives continuous improvements, supervises the adoption of new technology, and supports digital disruption in line with Walmart’s business model. Walmart will accommodate the disability-related needs of applicants and ass

📌 (CAN) Senior Director, Business Intelligence Strategy (Canada)
🏢 Walmart Canada
📍 Canada