Description Are you passionate about innovative technologies such as artificial intelligence, generative AI, and ambient computing? The Amazon Alexa International team in Toronto is looking for a Senior Product Manager to lead the expansion of Alexa+ in Canada. This is your opportunity to work on products that are making history

Key job responsibilities

Define user needs through direct customer engagement including user research sessions, beta feedback programs, and analysis of customer support interactions to identify gaps, feature enhancements, and opportunities to grow the business.

Define creative, high-quality, simple product roadmaps based on team strategy and vision, communicating the "why" through compelling narratives that align senior leadership and cross-functional partners.

Develop and maintain a deep understanding of the market landscape, customer needs, and competitive dynamics in Canada across English and French locales, including emerging AI/ML capabilities and their implications for product strategy.

Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application.

Translate strategic vision into actionable plans and lead cross-functional teams to execute on priority initiatives, writing explicit strategy documents (PRFAQs, one-pagers) that influence organizational priorities.

Own the end‑to‑end customer experience for Alexa Canada across Echo, FireTV, and additional endpoints, partnering closely with UX designers to co‑create experiences that balance delight, usability, and technical feasibility.

Track launches through every step from experience review and packaging approval, to beta testing, leadership presentations, and customer launch.





Manage prioritization and trade‑offs among customer experience, performance, and operational support load, using data‑driven frameworks and experimentation (A/B testing, holdout groups) to validate decisions.

Continuously monitor customer experience performance using advanced analytics segmentation, cohort analysis, and causal inference to identify gaps, improvement areas, and build improvement plans with measurable success criteria.

Work closely with engineering teams and program management to deliver products to the market, demonstrating sufficient technical depth to evaluate architectural proposals, ask incisive questions about AI model behavior, and identify risks in technical approaches.

Proactively identify and resolve strategic issues that may impair the team's ability to meet strategic, financial, and technical goals.

Work collaboratively with other product managers to share frameworks, best practices, and institutional knowledge to elevate team capability.

A day in the life As a Senior Product Manager, you will have a wide set of responsibilities to ensure our customers are delighted, including launching new Alexa‑powered devices and experiences and making Alexa continuously smarter. This role is equal parts business strategy, product definition, and program delivery. You will need to thrive and deliver results in a highly ambiguous, fast‑paced,



and dynamic business environment operating at all levels of the organization. The ideal candidate will use a combination of analytical skills, cross‑functional understanding, business judgment, technical expertise, and strategic thinking to define the programs that improve Alexa CA Customer Experience.

You bring genuine technical curiosity, you stay current with advances in large language models, agentic AI, and conversational systems, and you translate that understanding into better product decisions.

You regularly engage directly with customers through beta programs and feedback channels to ground your intuition in real user needs.

You will work closely with many partners such as marketing, technical PMs, solution architects, engineering, content, business development, and legal to ensure customers have access to a world‑class Alexa experience in Canada.

About The Team The Alexa Canada team's mission is to deliver products and services that are delightful and locally relevant for Canadian customers. We operate within the broader Alexa International organization, scaling Alexa globally while advocating for the unique needs of customers in Canada. Our work spans product launches and feature expansion across both English and French, ensuring that every Canadian customer experiences Alexa as a trusted companion in their daily life.

Job Overview You are responsible for customer experience with considerable complexity where problems, opportunity, and strategy may not be defined. You take the lead on initiatives and deliver independently. You influence strategic direction, customer adoption decisions, and organization priorities through well‑crafted written narratives

📌 Sr. Product Manager, Alexa Canada
🏢 Amazon
📍 Canada