Reportsto:VP,Marketing

Location:
Vancouver,BC Type:Full time,permanent D3SecuritybuildsMorpheus,anaccountableagenticSOCplatformthatautonomouslytriages,investigates,andhelpsremediatesecurityalertsatenterprisescale.
WeareaVancouver-basedcompanysellingintoglobalenterprisesandMSSPs,andourmarketingfunctionisbeingbuiltdeliberately—notinherited.

About the role

TheDirectorofMarketingistheVP’srighthand.
WheretheVPsetsdirection,thisrolemakesitreal:campaignsthatshipontime,contentthatlandswithatechnicalbuyingcommittee,programsthatgetmeasuredhonestly,andateamthatknowswhat“done”lookslike.
Thisisanexecutionleadershiprolewithrealstrategicinput—notacoordinatorseat,andnotaseatwhereyoucanhidebehindstrategydecks. Youwillbeaccountableforwhetherthemarketingplanactuallyhappens. What you’ll own:

Executionandoperatingcadence

Turntheannualandquarterlymarketingplanintoasequenced,resourced,datedoperatingplan—andholdit. Runthemarketingoperatingrhythm:planning,standups,launchreadiness,retros.
Surfaceslippageearlyratherthanexplainingitlate. ActastheVP’sproxyincross-functionalforumswithsales,product,andrevenueoperationswhenneeded. Demandgenerationandcampaigns

Ownend-to-endcampaigndeliveryacrosspaid,email,web,events,andpartnerchannels. WorkwithsalesandBDRleadershiponpipelinetargets,buyerintentsignalframeworks,andfollow-updiscipline. MaintainHubSpotasthesystemofrecord;insistonattributionthatsurvivesscrutiny. Contentandmessaging

Directthecontentengine:whitepapers,battlecards,technicalblogs,casestudies,webcopy,andsalesenablement. Enforcemessageconsistencyacrossatechnicalproductwithasophisticatedaudience—CISOs,SOCmanagers,securityarchitects,andprocurementallreaddifferentthingsandneeddifferentproof. Protecttechnicalaccuracy.




Incybersecurity,imprecisemarketingclaimsarefoundoutquicklyandexpensively. GEOandsearchvisibility

Owngenerativeengineoptimization(GEO)asafirst-classdiscipline:howD3andMorpheusarerepresented,cited,andrecommendedbyChatGPT,Claude,Perplexity,GoogleAIOverviews,andotherAIanswerengines. Buildandmaintainthestructural,schema,andthird-partycitationworkthatdetermineswhetherweappearinAI-generatedanswers—andtrackitwithrealmeasurement,notvibes. CoordinateGEOwithtraditionalSEOandanalystrelations,sincethesethreenowfeedeachother. Analystandthird-partyvisibility

Supportanalystrelationsprograms(Gartner,Forrester,Omdia,GigaOm,andindependentresearchers):briefingprep,evidencepackages,submissioncycles,andfollow-through. Buildtheevidencebase—proofpoints,competitivedisplacementwins,benchmarkdata—thatmakesthird-partyvalidationpossible. What you bring

Required Experience

6+yearsinB2Bmarketing,withmeaningfultimeinthetechnologysector.
Cybersecurity,infrastructuresoftware,orenterpriseSaaSpreferred. Demonstratedownershipoffull-funnelB2Bprograms,notjustonechannel. WorkingfluencyinmodernB2Bmarketingpractice:product-ledandsales-ledmotions,buyerintentdata,ABM,marketingautomation,attributionmodelling,andlifecyclemarketing. PracticalGEOexperience.
Thisisahardrequirement,notapreference.




YouhaveactuallydoneworktoinfluencehowabrandorproductappearsinAI-generatedanswers,youcanexplainyourapproach,andyoucandescribewhatworked,whatdidn’t,andhowyoumeasuredit.
Candidateswithouthands-onGEOworkwillnotbeconsidered. Strongtechnicalcomprehension.
Youcanreadaproductarchitecturedoc,understandit,andtranslateitforsixdifferentpersonaswithoutflatteningitintomush. Hands-onproficiencywithHubSpot(orcomparable),analyticstooling,andCMSplatforms. Peopleandvendormanagementexperience. ExcellentwrittenEnglish.
Youwillbeedited,andyouwilleditothers. Howyouwork

Initiative.
Youbringproblemswithproposedanswersattached.
Youstartthings. Creative.
Youfindanglesothersmissandarewillingtotestsomethingunprovenwhenthereasoningholds. Direct.
Yousaywhensomethingisn’tworking,includingwhenit’syourownidea. Finisher.
Youcaremoreaboutwhatshippedthanwhatwasplanned. Nicetohave

Cybersecuritydomainknowledge(SOCoperations,SIEM/SOAR,detectionengineering,oradjacent). ExperiencemarketingAIoragenticproducts,includingnavigatingbuyerskepticismaboutAIclaims. Channel,MSSP,orpartnermarketingexperience. ExperiencemarketingintoEMEA,particularlyDACH,includingdatasovereigntyconsiderations. Analystrelationsexperiencewithamajorresearchfirm. Why this role

YouwillworkdirectlywithaVPwhowillgiveyourealscope,realfeedback,andcreditforyourwork.
Theproductisgenuinelydifferentiatedandthecategoryisbeingdefinedrightnow.
IfyouwanttobethepersonwhobuildsamodernB2Bmarketingfunctioninafast-movingsecuritycompany—ratherthanmaintainingsomeoneelse’s—thisisthatrole. D3Securityisanequalopportunityemployer.
Wewelcomeapplicationsfromallqualifiedcandidatesandprovideaccommodationsthroughoutthehiringprocessonrequest.

📌 Director of Marketing (Canada)
🏢 The Security Centre
📍 Canada