Product Director, Travel (Canada)

Product Director, Travel (Canada)

24 Oct
|
The Descartes Systems Group
|
Canada

24 Oct

The Descartes Systems Group

Canada

Descartes Unites the People and Technology that Move the World The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex. By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they're needed, when they're needed. We're one of the most broadly deployed logistics and supply chain technology companies in the world. More than 26,000 customers around the globe use our cloud-based solutions to transform the way they move inventory and information to enhance productivity, better serve customers, thrive competitively, keep pace with evolving regulations, and respond to rapidly changing market conditions. With record financial performance for more than 16 years, we lead the industry in innovation investment. We're growing fast and looking for a motivated, team-oriented Product Marketing Manager to join our Transportation Management Solutions Marketing Team. If you enjoy translating complex B2B software capabilities into clear, compelling go-to-market messaging, this could be the perfect opportunity for you. At Descartes, our Transportation Management Solutions help organizations improve the way they plan, execute, and optimize transportation operations. In this role, you'll partner closely with Product Management, Sales, and Customer Success teams to develop messaging, support go-to-market initiatives, and enable customer-facing teams with the content, tools, and insights needed to drive successful customer conversations and business growth while expanding your product marketing expertise. Help create and refine value propositions, product messaging,



and supporting proof points that communicate the value of Descartes Transportation Management Solutions to target audiences. Partner closely with Sales to develop customer-facing tools that improve sales conversations and support revenue growth. Create and maintain solution presentations, one-pagers, battlecards, discovery guides, objection-handling resources, ROI messaging, competitive comparisons, and other enablement materials to effectively communicate value throughout the buyer journey. Collaborate with Product Management, Sales, and Demand Generation teams to support launch planning, campaign development, audience segmentation, market expansion efforts, and gather field feedback to continuously improve messaging and content Assist in developing launch messaging, sales enablement materials, website content, customer communications, and campaign assets that support awareness, engagement, and pipeline growth. Support competitive intelligence efforts: Monitor competitor activity, industry trends, and market developments, helping translate insights into actionable recommendations that strengthen market positioning. Contribute to customer adoption and expansion: Create messaging and content that helps customers better understand, adopt, and expand their use of Descartes solutions across transportation management use cases. Develop customer success stories: Partner with Sales and Customer Success teams to identify customer examples, create case studies,



and document measurable outcomes. Assist with the development of market-facing content, industry perspectives, presentation materials, and supporting research that highlights Descartes expertise. Help track and analyze performance of product marketing activities, including content engagement, campaign performance, website conversion, pipeline contribution, and product adoption metrics. 7+ years of experience in B2B SaaS, supply chain and logistics technology, transportation management, or a related enterprise software market. ~ Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience. ~ Experience developing product messaging, positioning, and customer-facing content. ~ Experience creating customer-facing content, sales tools, presentations, or enablement materials that support prospect engagement and pipeline generation. ~ Exposure to product launches, go-to-market programs, demand generation initiatives, or competitive intelligence activities. ~ Demonstrated ability to collaborate effectively with Sales teams and translate customer and prospect feedback into compelling messaging and enablement content. ~ Understanding of B2B buying journeys, audience segmentation, customer challenges, and value-based messaging. ~ Collaborative mindset and ability to work effectively across Product Management, Sales, Customer Success, and Marketing teams. ~ Analytical approach with an interest in using data and insights to improve marketing outcomes. ~ Eagerness to learn, grow, and expand product marketing responsibilities over time. Contribute to how Descartes brings Transportation Management Solutions to market and helps customers improve transportation, logist

📌 Product Director, Travel (Canada)
🏢 The Descartes Systems Group
📍 Canada

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