Portfolio Management: Oversee the day-to-day health, performance, and delivery of a portfolio of proprietary B2B conferences, trade shows, and experiential activations across foundational B2B and B2C accounts. Drive account growth, retainer and staffing models, operational performance, and financial efficiency in alignment with client objectives and agency targets. Cross-Functional Leadership: Partner closely with Creative, Strategy, Integrated Production, Operations, Finance, Analytics, and Project Management leaders to ensure ideas scale effectively into live, digital, or hybrid environments. Build, mentor, and manage high-performing account teams, creating clarity around roles, priorities, standards, and accountability. Manage up and down, remove barriers, support the team during critical moments, and model a team-first approach where no task is beneath the role. Own the overall health, direction, and performance of an assigned portfolio, balancing client partnership, team capacity, delivery quality, financial outcomes, and growth. Serve as a senior, trusted advisor to client leaders by understanding their business objectives, marketing priorities, organizational dynamics, and measures of success. Set the account vision and translate it into clear annual and program-level priorities for clients and internal teams. Lead senior-level client conversations, business reviews, workshops, presentations, and escalations with confidence, clarity, and sound judgment. Build durable relationships across client organizations, anticipate needs, navigate complex stakeholder environments, and protect long-term partnership health. Develop and lead account growth strategies that expand relationships, services, and revenue while delivering meaningful value for clients. Shape retainer, staffing,



and operating models that support client needs, team sustainability, and agency financial targets. Connect experiential recommendations to broader client business and marketing objectives across B2B and B2C audiences. Contribute senior account leadership to new business efforts, agency capabilities, proposals, pricing strategies, and pitch development. Provide senior oversight across the full experiential lifecycle, from strategy and concept development through planning, production, execution, measurement, and optimization. Ensure strategic and creative ideas can scale into operationally sound live, digital, or hybrid experiences without losing the integrity of the vision. Partner with Project Management and functional leads to establish scopes, workbacks, governance, staffing plans, decision rights, and operational roadmaps. Anticipate portfolio and program risks, resolve complex issues, and lead escalations before they affect quality, profitability, timelines, or client confidence. Establish consistent standards across programs for communication, documentation, quality control, reporting, and post-event learning. While this is a Director role, the expectation is that all team members remain connected to the work and support successful delivery before, during, and after execution. Financial & Commercial Management Own portfolio-level financial performance, including revenue visibility, forecasting,



staffing and utilization considerations, budget oversight, reconciliations, and profitability. Provide senior review and approval of estimates, scopes of work, retainers, change orders, commercial assumptions, and client proposals. Monitor financial performance and delivery efficiency, taking corrective action when scope, staffing, timing, or cost creates risk. Balance robust client stewardship with disciplined scope and change management, ensuring teams protect both the relationship and the business. Lead, coach, and develop account talent across levels, with clear expectations, regular feedback, career development, and succession planning. Create an environment of collaboration, accountability, inclusion, transparency, and continuous improvement. Delegate effectively while maintaining visibility into the work, enabling team members to grow without sacrificing quality or control. Work fluidly across levels, managing up to agency leadership and down through account and cross-functional teams to align priorities and accelerate decisions. Model calm, decisive, team-first leadership, especially during high-pressure planning periods, live events, and client escalations. Assess capacity and capability needs proactively, escalating constraints and recommending staffing or operating-model changes before they become delivery risks. 10+ years of account leadership or client service experience within an experiential marketing, event marketing, sponsorship/activation, or integrated marketing agency. Demonstrated experience serving as a senior client partner across complex stakeholder organizations, including presenting recommendations, navigating ambiguity, influencing senior decision-ma

📌 Account Director (Canada)
🏢 Acosta
📍 Canada