The school consistently ranks among the top 100 in the world and is recognized internationally for excellence in research and learning, an outstanding faculty and unmatched global partnerships. A collaborative and respectful culture within which all members of our community can thrive is a key principle in our strategic plan, and one that underpins our educational mission. The Communications Manager is a part of the Marketing and Communications team at the UBC Sauder School of Business. The Communications Manager develops, manages and executes communications strategy and tactics for the UBC Sauder portfolio with a goal of enhancing the image and reputation of the school at the local, provincial and international level, and supporting UBC Sauder’s strategic plan and organizational priorities. Communications Strategy Develops and manages strategic communications plans for the UBC Sauder portfolio, incorporating owned, earned, paid and social media tactics. Develops and executes a yearly editorial calendar for various channels of content, including written, video and audio. This includes evergreen content, media relations, campaign profiles in support of marketing priorities, academic research and content related to news of the day. Adjusts editorial calendar to accommodate news of the day or other unexpected content. Media Relations Develops media relations plans for the UBC Sauder portfolio to elevate and enhance the reputation of the school, its faculty, students, alumni, and donors on a local, national and international level. Engages with a wide breadth of stakeholders, including senior associate deans, faculty and UBC Sauder senior leadership team to build and maintain solid relationships internally, to stay current and to learn the priorities of different groups.



Proactively identifies opportunities to profile the expertise and unique aspects of the university to enhance brand reputation in local, national and international media. Ensures all media outreach ladd up to the UBC Sauder strategic plan and organizational priorities, helping to provide profile to the plan, and UBC Sauder’s core values and principles. Develops and/or oversees the development of media materials, including media releases, pitches, Q&As;, media advisories, photography and videos. Responds to and redirects, as appropriate, enquiries from the media and the public. Provides coaching to prepare spokespeople to speak with the media, and to help develop key messages, as needed. Edits submitted content, ensuring it aligns with organizational strategic priorities and the UBC Sauder strategic plan. Keeps apprised of current events, policy, business news and competitor’s media coverage to inform media strategy and identify opportunities. Works with the Associate Director of Communications and Media relations to source vendors for media training, develop the training program, and identify key faculty and staff who would benefit from formal training to best maximize media opportunities to the benefit of the school. Liaises with UBC Public Affairs to coordinate media activity as required. Editorial Content Editor of the School News section of the UBC Sauder website. Responsible for developing editorial strategy,



and creating editorial content and/or assigning members of the Communications team/freelancers to develop content with the Editor’s oversight. Works with a wide breadth of stakeholders at UBC Sauder to identify and source editorial content ideas. Ensures all editorial content ladders up to the UBC Sauder strategic plan and organizational priorities, helping to provide profile to the plan and UBC Sauder’s core values and principles. Collaborates with the marketing team on the integration of content-driven strategies to support marketing campaigns. Develops strategies to fully integrate content across digital and social channels to ensure maximum reach and consumer engagement in support of Marketing and Communications’ strategic priorities. Co-chairs the Content Planning Committee, an internal Marketing and Communications group that meets monthly as part of the execution of the yearly content calendar. Edits submitted content, ensuring it aligns with organizational strategic priorities. Optimizes content based on search engine optimization. Ensures editorial web content in the School News section of the UBC Sauder website remains fresh, informative and on-brand. Oversees the overall online publishing process for the School News section of the UBC Sauder website. Manages content distribution to social or paid media platforms to increase web traffic. Works closely with the UBC Sauder marketing team and relevant agencies on graphic design, paid media and content marketing initiatives related to editorial and brand storytelling content. Reports on web metrics, including traffic flow and readership numbers for editorial content. Manages, reports and analyzes key KPIs for content

📌 Communications Specialist, Junior (Vancouver)
🏢 UBC Sauder School of Business
📍 Vancouver