Reports To: Director of Marketing and Business Development In office Employment Type: Full-time, Permanent

Salary:
CAD $100,000–$115,000, based on experience ExcelSense Technologies is a Vancouver-based industrial technology company that designs and manufactures patented self-cleaning camera and optical sensor systems for harsh operating environments. Our technology is used internationally across mining, heavy equipment, autonomous systems, defence, and other industrial applications. As ExcelSense continues to grow globally, we are strengthening our in-house marketing capabilities to support our next stage of growth. We are looking for a results-driven Demand Generation Manager to help execute and scale ExcelSense's demand generation program globally. You will develop integrated campaigns that engage priority accounts, generate qualified opportunities, and move buying groups through long, complex B2B sales cycles. This hands-on generalist role focuses on demand generation strategy and execution, account-based marketing (ABM), paid acquisition, HubSpot lifecycle optimization, and pipeline performance. You will develop campaign content and support the commercial direction of organic growth, collaborating as needed with our existing search engine optimization (SEO) and answer engine optimization (AEO) contractor and specialist design and web resources. You will work closely with Sales, Engineering, and leadership to translate technical expertise and market opportunities into effective marketing programs. Success is measured by pipeline generated, opportunities influenced, and engagement from target accounts, not activity volume. Responsibilities will be introduced in phases, with priorities established in collaboration with the Director of Marketing and Business Development based on ExcelSense’s business needs,



available resources, and growth objectives. As ExcelSense continues to grow, priorities and responsibilities may evolve based on business needs, market opportunities, and team requirements. Integrated Demand Generation & Account-Based Marketing Develop and execute integrated demand generation campaigns aligned with revenue goals, priority industries, products, and markets. manage budgets and optimize campaigns for qualified opportunities and pipeline efficiency. Test and optimize messaging, audiences, offers, and conversion paths to improve performance and pipeline contribution. Content Writing & Campaign Messaging Write campaign copy, landing-page messaging, nurture content, technical articles, case studies, product materials, and other marketing content, with input from subject-matter experts as needed. Set campaign content priorities, briefs, and messaging aligned with target accounts, buying groups, and the buyer journey. Partner with Engineering, Sales, customers, and subject-matter experts to ensure technical accuracy and translate product capabilities into clear commercial value. Support the commercial direction of organic growth, collaborating with the existing SEO/AEO contractor as needed for specialist strategic input and execution. Support external communications and public relations strategies, including press releases, news announcements, industry award entries,



and executive thought leadership programs as needed. Email Marketing and Marketing Automation Manage and optimize HubSpot to support demand generation, lifecycle management, and conversion performance. Design and optimize segmentation, nurture sequences, workflows, forms, landing pages, lifecycle stages, and lead routing. Develop email marketing programs that support lead nurturing, product campaigns, webinars, events, and long B2B sales cycles. Define tracking, attribution, routing, and CRM data-quality requirements so campaign and account engagement can be connected to the pipeline. Work with Sales to improve lead qualification, handoff, follow-up, and lifecycle conversion. Own the demand generation strategy for trade shows, conferences, and webinars, prioritizing target-account engagement and pipeline across a planned calendar. Initially lead trade show operations and logistics with support from ExcelSense’s operations and logistics team. As the marketing team expands, these responsibilities will transition to future hires, allowing greater focus on strategic event demand generation. Partner with Sales to generate meetings and engagement with priority accounts before and during events. Lead webinar setup, promotion, invitations, pre-event outreach, and post-event nurture. Work with subject-matter experts to develop relevant webinar topics and content. Track meetings, qualified leads, opportunities, pipeline contribution, and return on investment (ROI). Marketing Operations & Reporting Maintain campaign and event data accuracy in HubSpot. Monitor campaign performance and report on marketing-qualified leads (MQLs), sales-qualified leads (SQLs), opportunities, and pipeline generated or influenced. Analyze program performance a

📌 Demand Generation Manager (Vancouver)
🏢 ExcelSense Technologies
📍 Vancouver