Department: Paid Social At Clever Digital Marketing, we are on a mission to empower large-scale home improvement companies by fueling their top-line revenue through innovative digital marketing strategies. By bridging the gap in the industry for a highly profitable digital lead vendor, we’ve created a unique space where growth isn’t just supported—it’s catalyzed. Clever Digital Marketing delivers outcome-driven paid advertising and strategic advising solutions. We don’t focus on clicks and impressions—we focus on net sales. Our customized, data-driven strategies are tailored to each client’s unique needs, ensuring measurable impact and scalable profitability. Scale: In just three years, we’ve partnered with over 50 large-scale home improvement companies across the USA and Canada, helping them generate $250 million in revenue. We’re on track to help our clients achieve $325 million in revenue next year. CDM is seeking a dedicated Performance Marketing Specialist with Meta advertising experience and a relentless focus on hitting performance targets. The ideal candidate must possess a strong desire to learn and solve problems, lead account strategy and scale accounts. As a Performance Marketing Specialist, you take the lead and full ownership of the marketing success on accounts, while our Client Services team takes ownership of the client relationship, assisting you with hitting your targets. Launch and manage multiple client campaigns on Facebook, Instagram and other paid social platforms for mid and high-tier clients,



ensuring that all campaigns meet or exceed their KPIs Continuously optimize ad performance with CDM best practices and through innovative campaign strategies, audience segmentation, and creative iteration to maximize ROI Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Use data-driven strategies to enhance campaign effectiveness Work closely with the Performance Marketing Manager and Senior Specialist to identify tactics to improve struggling accounts Use data-driven insights to make informed decisions on budget allocation and targeting strategies Craft high-converting copy to support ad campaigns, landing page conversion rates & video campaign performance Manage a Meta/TikTok ad budget ranging between $150,000 and $300,000 per month of performance spend Scripting for ad copy, creatives, and different messaging in your advertorials Collaborate with our Creative team to improve video ad campaigns Minimum 2 years of experience managing performance Facebook campaigns for lead generation or e-commerce accounts Minimum 1 year of experience in direct response marketing Experience with creative briefs & ideating video campaigns Advanced knowledge and practical experience with Facebook and Instagram ad platforms We’re a high-performance, feedback-oriented,



and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry. ~ Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace. ~Comprehensive group benefits, including health, dental, and more, to support your well-being. ~ A company-provided MacBook and a home office budget to help you create your ideal workspace. ~ Merch deliveries to help you get started and feel part of the team. ~ A work abroad policy to support you when you need a fresh perspective or a new working setting. ~ Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites. Clever Digital Marketing values the unique skills and experiences each individual brings to the team. Please note that artificial intelligence (AI) may be utilized during the interview or candidate evaluation process to support the fair and efficient screening, assessment, and selection of applicants. #

📌 Performance Marketing Specialist, Digital Marketing (Vaughan)
🏢 Clever Digital Marketing
📍 Vaughan