Holy Trinity School is a co-educational day school with students from JK to Grade 12. In order to thrive, students will need to be lifelong learners. Our goal as a leading educational institution is to inspire our students to be driven in their pursuits, make an impact in their communities (professional and personal) and be nimble as they approach a complex and rapidly evolving world. We invite all learners, students and adults alike, to be engaged in the process of understanding, creating and articulating knowledge, skills and dispositions. Our vision engages all stakeholders in a learning relationship that is driven by knowing one’s strengths, interests and areas for growth. We recognize and honour the uniqueness and dignity of all learners, foster their agency and choice while inviting our learners’ curiosity and courage to try current things and explore new opportunities. We believe that the purpose of education is to prepare students for life. A rapidly evolving world needs confident, driven, intellectually agile, and empathetic citizens. Organizational Values:
Dignity is at the heart of inclusion and respect. Learning is a journey, not a destination. Character is the essence of our humanity. Excellence is the pursuit and realization of one’s personal best. Innovation is a mindset of possibilities fuelled by curiosity. About This Staff Role:
HTS has an exciting opportunity for a
Senior Director, Marketing and Communications
to join our team. The Senior Director, Marketing and Communications is the primary strategist of the school’s brand identity and strategic narrative. Reporting to the Executive Director of Advancement, this role ensures that the school’s strategic vision is understood and experienced consistently, by the HTS community at large.
Responsibilities:
Strategic Marketing and Communications Thought Leadership
Drive institutional pride by aligning the school's strategic goals with the lived experience of our community Champion the school’s brand identity as a senior ambassador, building strong relationships across the internal and external community to uphold and enhance HTS’s reputation and prestige Partner with Senior Leaders to research and identify target markets that support student enrolment, faculty recruitment, and fundraising, turning market insights into practical plans that drive engagement and satisfaction Design and execute a digital marketing strategic roadmap that positions HTS as an innovative leader in education Communications
Serve as the school’s primary writer for strategic communications, ensuring all high-level copy, editorial content, and institutional messaging reflect clear messaging, exceptional quality and standard-setting tone across all platforms Strategise and oversee comprehensive multi-channel communication frameworks that align institutional goals with stakeholder interests, leveraging both traditional and digital media to drive engagement and maintain brand consistency across the school Develop and execute an intentional internal communications plan that keeps staff, students, alumni, and current parents informed, aligned, and connected to institutional priorities,
building trust and a cohesive school culture Provide strategic communications counsel across departments, collaborating with school leaders to integrate departmental projects with the overarching mission and priorities of HTS Champion a unified storytelling strategy by integrating insights fromdepartments across the school to truly represent our collective community; build a content structure that prioritises student voice and elevates the school’s reputation across social and digital platforms In collaboration with the Head of School and Executive Director of Advancement, strategise crisis communications, managing sensitive issues with diplomacy and ensuring transparency, accuracy, and trust during critical moments Public Relations & Media Relations
Build and maintain positive, professional relationships with local media outlets, regional publications, and educational partners to share school achievements, programs and community stories Act as the primary media contact and spokesperson as required, managing external inquiries, press releases, and public statements to protect and enhance the school's reputation Support school leaders and staff in sharing their educational expertise through speaking opportunities, education forums, and guest contributions, highlighting HTS’s innovative approach to teaching and learning Digital Strategy & Marketing Operations
Build and execute marketing strategies aligned with organisational strategy, working in direct partnership with the Head of School and Executive Director of Advancement Oversee the strategic roadmap, maintenance, and user experience of the school’s website, integrating modern web technologies and data insights to ensure a clear, responsive, and engaging digital presence Overse
📌 Senior Director, Marketing and Communications (Canada)
🏢 CAIS
📍 Canada