About Roam Roam is the Canadian leader in the emerging car subscription market. Since launching in 2020, we’ve grown rapidly and are now expanding with the vision of becoming the modern automotive group, offering subscriptions, leasing, sales, and fleet management for both consumers and businesses. Our mission is to improve the way people access and own cars because we believe mobility is an essential part of modern life.

Roam is backed by world-class investors including Mantella Venture Partners and Mistral Venture Partners. Roam is profitable, growing fast, and headquartered in Toronto, Canada, with offices and garages across the GTA.

The automotive industry is undergoing a massive transformation, from electric and autonomous vehicles to entirely recent mobility models like ours. It’s an exciting time to be shaping the future of transportation in Canada.

Visit Roam’s website for more information:

The Role We’re looking for a highly driven, analytical, and tech‑savvy Head of Growth to own growth across Roam’s business lines, including subscriptions, leasing, sales, and fleet management.

This is a full‑stack growth and marketing role spanning acquisition, conversion, retention, brand, product, data, and technology. You’ll join Roam’s leadership team and have significant autonomy to set the strategy, identify the highest‑leverage opportunities, and execute.

This is a hands‑on individual contributor role, not a traditional management position. We’re looking for someone with a strong bias toward action who moves fast, gets into the details, and builds. You should be equally comfortable setting direction, launching a campaign, improving a funnel, analyzing data, and iterating based on what you learn.

We’re channel and tactic agnostic.



You’ll be expected to experiment broadly and pursue whatever can drive meaningful growth, online or offline. We care about finding what works and scaling it.

You’ll help Roam achieve some of our most ambitious growth objectives: scaling our B2C and B2B customer bases to support a fleet of 5,000 vehicles, developing the strategy and tactics to enter new markets and become a national business, and building Roam into one of the best‑known brands in the Canadian automotive market.

Ultimately, you’ll be responsible for building the growth engine that helps Roam scale into one of Canada's largest automotive companies.

What You’ll Do

Own Roam’s growth strategy across B2C and B2B, translating company goals into clear priorities, experiments, and initiatives.

Own the growth P&L; and manage and allocate a multi‑million‑dollar annual growth budget to maximize growth and return on investment.

Build and optimize the full customer journey, from awareness and acquisition through conversion, retention, and expansion.

Scale customer acquisition while improving the efficiency of our growth engine, including CAC, conversion rates, and customer lifetime value.

Identify, test, and scale growth channels and tactics across both digital and offline marketing, including paid media, organic, content, partnerships, referrals, events, PR, direct mail, out‑of‑home, TV,



and emerging channels.

Build and launch campaigns, creative assets, landing pages, funnels, growth loops, referral programs, loyalty programs, and lifecycle programs.

Develop and test pricing, packaging, promotions, and offers to improve acquisition, conversion, retention, and unit economics.

Build Roam into a nationally recognized automotive brand by increasing awareness, consideration, and trust.

Build and execute the growth playbook for entering new cities and provinces, including market research, positioning, launch strategy, channel selection, and local execution.

Own growth analytics, attribution, reporting, and experimentation. Use data to identify opportunities, prioritize investments, measure results, and rapidly iterate.

Build and improve Roam’s growth technology stack, automation, and processes to increase the speed and scale of experimentation and execution.

Work closely with product, sales, operations, and engineering to identify and execute growth opportunities across the business.

As you scale growth and identify where additional resources can create leverage, build the business case for new hires and recruit, develop, and manage a high‑performing growth team.

Who You Are

You have 7+ years of growth or marketing experience, including meaningful experience in high‑growth startups.

You have a demonstrated track record of helping scale a business through multiple stages of growth, ideally from the $1–10M revenue range toward or beyond $100M.

You can point to specific, measurable outcomes you personally drove across revenue, customer growth, acquisition, conversion, retention, or unit economics.

You’ve been the sole o

📌 Head of Growth (Toronto)
🏢 Roam
📍 Toronto