Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money
- bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. We're looking for a Senior Integrated Marketing Manager to sit on Relay's Brand team and own integrated campaigns across our marketing org. Today, Brand, Demand Gen, Lifecycle, Product Marketing, and Influencer each run strong work. We have the scaffolding for you to succeed
- with strong working relationships and processes that span Asana, Notion, and Jira. You aren’t building from zero but working with a high performing team to make us outstanding at shipping impactful campaigns at a regular cadence. Own Relay's integrated campaign calendar end-to-end
- setting the strategy for how brand moments, product launches, seasonal pushes, and always-on programs sequence across the year, and working with the Creative Director and Director of Brand Strategy to tie that architecture back to Relay's brand platform and company goals. Run the operating cadence that keeps a campaign on the rails across marketing
- kickoffs, checkpoints, launch readiness, and honest retros
- escalating early and specifically when something is at risk. Own integrated campaign measurement:



define what a campaign is accountable for as a whole rather than as a sum of channel dashboards, work with Data and RevOps to make sure the tracking exists before launch, and present results the marketing team and the wider company can act on. Raise the bar on how Relay markets
- turning post-campaign learnings into a repeatable planning system, building the templates and rituals that let campaign work scale as the team grows, and embedding AI into how briefing, asset development, and reporting get done. Partner with the Creative Director and in-house Creative Studio team to turn milestone brand campaigns into integrated work that attracts new audiences throughout the funnel; You’ll work closely with the creative producer to bridge the gap between brand studio output and full funnel impact. You have 7+ years in integrated, campaign, or brand marketing roles, ideally in a high-growth B2B SaaS or fintech environment. You bring real storytelling and creative concepting instincts. You have working fluency in the mechanics of channels you don't own
- paid, lifecycle, organic, product marketing, creator
- deep enough to be a genuine thought partner and to pressure test a plan. Your ideas are grounded in customer understanding.



You're genuinely curious about how small business owners think about money, and you let that shape the work rather than decorating it afterward. Bonus Points You have experience in a regulated industry (fintech, healthcare, legal) and know how to move fast inside compliance constraints You have experience marketing to small business owners, creators, or entrepreneurs Stage 1: A 45-minute Google Meet video call with a member of the Talent team Stage 2: A 60-minute Google Meet video call with Hiring Manager Stage 3: A take-home case study followed by a 60-minute Google Meet video call with our Marketing team Stage 4: The annual salary range for this role is $135,000 CAD to $165,000 CAD. For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $150,000 CAD. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward. Relay exists to help them thrive
- and that mission has to resonate with you. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive. If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.

📌 Senior Manager, Medical Marketing (Toronto)
🏢 Relay
📍 Toronto