Marketing 81,600
- $115,200 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. We are seeking an Associate Marketing Manager who is a strategic thinker and problem solver with the ability to work in a fast paced environment. This ideal individual will have a knowledge of key marketing concepts, robust interpersonal and communication skills. They will be able to help influence business strategy and develop and execute impactful marketing campaigns that align with the business goals. CUSTOMER Gather, integrate and interpret existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs Translate marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe “RTB” or proof points). Partner with offices of Sr level executives to drive marketing campaigns and communications Create or contribute to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies Understand role of different media options and their impact on achieving marketing objectives, and oversee flawless execution of tactical media and creative plans Lead/interface and contribute to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing Develop marketing strategies/plans; create a vision of market, channel, and segment potential, develop value propositions and proof points that further our competitive advantage,



and translate business strategies into marketing plans Tell our Story – effectively communicate the results and sell the value of marketing Track and manage budget against plan, meeting all financial reporting requirements Focus and define the problem to solve, engage resources across functional boundaries to gather data and insight, draw insight from data, making correlations and connections to deliver meaning from disparate sources of data Use data combined with judgement and intuition to make recommendations Utilize data to tell our story and make recommendations that are simple and concise Prioritize and manage own workload to meet service level requirements for service and productivity Ensure respective programs/policies/practices are well managed, meets business needs, complies with internal and external requirements, and aligns with goals Protect the interests of the organization – identify and manage risks, and ensure the prompt and thorough resolution of escalated non-standard, high risk issues Conduct internal and external research projects; support the development/ delivery of presentations / communications to management or broader audience Conduct meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs Monitor service, productivity and assess efficiency levels within own function and implement continuous process / performance improvements as needed Actively manage relationships within and across various business lines,



corporate and/or control functions and ensure alignment with enterprise/regulatory standards Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite Participate fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/ points of interest Keep current on emerging trends/ developments and grow knowledge of the business, related tools and techniques Participate in personal performance management and development activities, including cross training within own team Keep others informed and up-to-date about the status / progress of projects and / or all relevant or useful information related to day-to-day activities Act as a brand ambassador for your business area/function and the bank, both internally and/or externally Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity Acts as a technical expert / lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists Leads cross-functional teams or projects with significant resource requirements, risk and / or complexity Independently manages end-to-end functional programs influences and gains alignment across increasingly senior stakeholders Generally, reports to a Senior Manager or above Undergraduate degree or relevant professional certifications, designations, or equivalent required Working knowledge of marketing strategies and a demonstrated abili

📌 Assistant Manager/Manager, Medical Marketing (Toronto)
🏢 TD
📍 Toronto