Marketing, Communication, and Events Lead
- AA3 (AESES) Marketing, Communication, and Events Lead
- AA3 (AESES) Date posted: Marketing, Communication, and Events Lead
- AA3 (AESES) Regular Continuing Full time (Budget Funded) Full-time: Permanent: Yes 35 Hours/week (Monday to Friday, 8:30 am to 4:30 pm)

Salary:
$31.30 to $44.11 per hour ($56,966.00 to $80,280.20 per annum) Expected Start Date January 4, 2027 Allison Stephen, Director, Office of the VP (Research and International)
- allison.
IDEA START is UM's unified access hub for innovation and entrepreneurship in all its forms; The Senior Marketing, Communications and Events Lead provides strategic leadership for IDEA START's marketing, communications, storytelling, stakeholder engagement, and event initiatives, helping to strengthen its profile within Manitoba and across Canada. The role develops and delivers integrated strategies, compelling content, and high‑impact events that showcase IDEA START's impact, build community partnerships, and position the University of Manitoba as a leader in innovation and entrepreneurship, requiring strong expertise in marketing, communications, event management, and engagement across Manitoba's innovation ecosystem. MINIMUM FORMAL EDUCATION/TRAINING: A Degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related discipline required. A master's degree is considered an asset. A minimum of 3 years of leadership experience managing marketing, communications, or event functions. Minimum 3 years of progressively responsible experience in marketing, communications, public relations, brand management, or strategic communications. Demonstrated success developing and implementing integrated marketing, communications, and stakeholder engagement strategies.



Proven experience leading multi‑channel marketing campaigns and managing content across digital, social media, web, video, and print platforms. Significant experience planning, promoting, and delivering large‑scale events, conferences, summits, or community engagement initiatives. Experience managing communications projects, budgets, vendors, agencies, and external service providers. Established knowledge of Manitoba's community, business, innovation, and media environments. Strong digital communications skills, including experience working with content management systems, social media platforms, analytics, and emerging technologies. Experience working within post‑secondary institutions, innovation hubs, accelerators, incubators, research organizations, government, or economic development organizations. Experience providing strategic communications advice and support to senior leaders and executives. Experience engaging Indigenous communities and Indigenous‑serving organizations. Established relationships with Manitoba media, industry, community, and innovation ecosystem stakeholders. Demonstrated ability to develop and implement strategic marketing, communications, and stakeholder engagement initiatives that advance organizational objectives is required. Exceptional written, verbal, and visual communication skills,



with a proven ability to craft compelling narratives and communicate effectively with diverse audiences, are required. Strong storytelling, editorial, and content strategy expertise, including the ability to translate complex ideas into engaging and accessible communications, is required. Demonstrated ability to build, strengthen, and steward organizational brands through integrated marketing and communications approaches is required. Strong understanding of digital marketing, social media, audience engagement, and emerging communications trends is required. Excellent analytical and problem‑solving skills, with the ability to interpret data, evaluate campaign effectiveness, and make evidence‑informed recommendations, are required. Ability to develop, manage, and evaluate multi‑channel marketing and communications campaigns is required. Strong project management and organizational skills, with the ability to manage multiple priorities, deadlines, and projects simultaneously, are required. Demonstrated ability to plan, coordinate, and promote large‑scale events, conferences, and stakeholder engagement activities is required. Strong relationship‑building, collaboration, and stakeholder engagement skills, with the ability to work effectively across organizational and community boundaries, are required. Ability to provide strategic communications advice and support to senior leaders and key stakeholders is required. Demonstrated leadership skills, including the ability to guide, mentor, and coordinate the work of staff, students, contractors, and external service providers, are required. Commitment to equity, diversity, inclusion, accessibility, and respectful engagement with diverse communities is required. Proficiency with communications, marketing, analytics, cont

📌 Sr. Marketing, Communication, and Events Lead (Winnipeg)
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📍 Winnipeg