About the Team The Revenue team drives Affirm's top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm's products. Within the Revenue organization, Platform Growth Marketing acquires merchants through platforms and partners. We work with PSPs and ISVs to build joint go-to-market programs, activate partner ecosystems, and drive measurable pipeline, GMV, and revenue. As our partner portfolio grows, we’re building reusable programs, assets, and measurement that help multiple partners go to market at once. The team works closely with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence. About the Role We’re looking for a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels. You’ll identify the right marketing channels for each prospect, build integrated campaigns, and use performance data to improve results. You’ll work directly with platform partners and cross-functional Affirm teams to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.



You’ll move between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. Select the right channel mix based on the audience, objective, funnel stage, and available evidence. - Connect campaign activity to merchant acquisition, launch, activation, pipeline, GMV, or revenue. - Identify where performance is breaking down and recommend what to continue, change, or stop. - Build messaging, campaign briefs, content, partner assets, and measurement plans. - What You'll Do - Own channel strategy and execution for a defined set of platform marketing programs. - Build campaign briefs, content, partner toolkits, presentations, and performance recaps. - Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch. - Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements. - Analyze performance and recommend where to invest, optimize, test, or stop. - What We Look For - 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing. - Experience selecting and managing multiple marketing channels against a defined business objective. - A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes. - Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete.

📌 E-commerce & Marketing Coordinator (Canada)
🏢 Affirm
📍 Canada