CPP Clinics is a leading provider of medical aesthetics services, offering innovative treatments across multiple medspas under the CPP umbrella. The Marketing Specialist leads marketing strategy and execution for a portfolio of clinics, owning planning, cross-channel deployment, performance reporting, and stakeholder communication. The Manager operates as the strategic lead for clinic growth by setting direction, driving accountability across internal specialists and agency partners, and acting as the senior marketing voice in front of clinic leadership.

Monthly Planning Cycle

: Develop the marketing objective by analyzing revenue, channel performance, retention dynamics, and recent customer growth. Performance Reporting & Insight:

Report results by channel and initiative, interpret performance drivers, and translate findings into recommendations for the next cycle.

Own ad objective, campaign timing, clinic approval, and asset direction. Social Media:

Set strategic direction (objective, theme, promotions, events, launches, provider focus) for the Social Specialist, who owns calendar creation and execution.

Ad Hoc Design Projects:

Direct copy, briefs, approvals, and final delivery across design projects, holding internal graphic design team to quality and timeline standards.

SEO:

Set portfolio-level SEO priorities based on clinic performance and surface them to the SEO Specialist for execution.

Own end-to-end: purpose, subject line, copy, CTA, assets, tracking, build (GoHighLevel), audience targeting, clinic approval, and scheduling.

Website Updates:

Lead monthly updates including pop-ups, banners,



provider bios, treatment pages, pricing, and shop links in partnership with the web agency. Own copy, design briefs, asset uploads, staging review, and clinic approval.

Present monthly boards to clinic leadership, providers, marketing contacts, and senior internal stakeholders. Summarize execution, analyze outcomes, recommend next actions, and present forward plans with executive-level clarity and confidence.

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience

5+ years of marketing experience, including direct ownership of a brand, location, product line, or book of business with accountability for outcomes

Demonstrated experience leading end-to-end marketing cycles from strategy through reporting, ideally across multiple business units or locations

Strong analytical skills with a proven ability to translate KPIs and performance data into clear, prioritized recommendations

Proficiency with email marketing platforms

Experience leading designers, agencies, and cross-functional specialists, with the ability to produce clean creative briefs and hold partners to quality standards





Excellent project management skills with the ability to manage concurrent plans, pipelines, and launch calendars across a portfolio

Polished written and verbal communication skills, with proven comfort presenting to clinic owners, providers, and senior executives

Track record of operating independently in ambiguous environments and driving outcomes without close supervision

Ability to travel approximately 25% to US clinic locations

Valid driver's license and valid passport with the ability to travel between Canada and the United States

Availability to support occasional evening or weekend events

Experience in medical aesthetics, dermatology, plastic surgery, beauty, luxury, wellness, or other premium consumer or service-based industries

Multi-location, franchise, or multi-market marketing experience

Experience managing marketing budgets and reporting on marketing ROI

Familiarity with HIPAA-compliant marketing practices

International scope, Montreal home base:

Partner directly with some of the most respected doctors and providers in US medical aesthetics, surgical aesthetics, and wellness.

Approximately 25% of your time is spent in clinics, traveling to practices, embedding with their teams, and shaping strategy with real context, not from behind a screen.

Experience the treatments yourself at our clinics (injectables, lasers, facials, wellness services, and more) and enjoy corporate discounts on the premium retail brands we carry in clinic. Medical aesthetics and wellness are evolving faster than almost any other corner of the beauty industry.

📌 Work from Home Marketing Specialist (Montreal)
🏢 Cosmetic Physician Partners
📍 Montreal