HelloFresh's Onboarding squad owns the highest-leverage window in the customer lifecycle: from the moment a prospect converts to the moment they become a settled, loyal customer. Onboarding is the connective tissue that links the conversion funnel to long-term customer value. We are hiring a Staff Product Manager to lead the Onboarding squad and define the product vision for how HelloFresh guides new customers from their first delivery into habitual, high-value subscription. You will own the end-to-end early customer experience across web and app
- spanning post-checkout confirmation, subscription management, digital engagement, and the critical Box 1 to 2 to 3 progression
- across all HelloFresh Group brands, including Factor. The defining product challenge ahead is building and scaling the Next Best Action (NBA) framework: an ML-powered, segment-aware system that identifies the right action for each customer at each moment in their early lifecycle and delivers it seamlessly across web and app surfaces. This role demands a PM who is obsessed with solving customer pain points and equally obsessed with the cross-squad collaboration required to do it at scale. Onboarding does not sit inside a single product surface
- it spans the activation funnel, CRM and lifecycle communications, app and engagement experiences, and Data Science. Lead the build and scaling of the Next Best Action (NBA) framework
- a segment-aware, state-aware personalization system that dynamically surfaces the right customer action at the right moment across web and app. Own the full-surface onboarding experience
- welcome dashboard, subscription management, meal selection flows, app onboarding layer, and CRM-triggered touchpoints
- ensuring coherence and quality across every channel and surface.



Partner with Data Science and Engineering to define the data and ML foundations that power personalized, segment-aware onboarding at scale. Act as the connective tissue between squads and tribes: align the Activation funnel squad, CRM and Communications tribe, and App and Engagement team around a unified onboarding strategy and shared north-star metrics. Build deep consumer empathy through qualitative research, quantitative funnel analysis, and direct customer engagement
- and bring the early customer voice into every product decision. Own BAU operations: triage funnel issues rapidly, maintain onboarding health monitoring, and serve as the escalation point for anything threatening early retention performance. Drive cross-functional alignment as a single-threaded leader across global tribes and alliances
- creating clarity and shared direction needed for the squad to ship at velocity. Customer Lifecycle & Early Retention Expertise: A deep understanding of subscription customer lifecycle dynamics
- churn triggers, early retention levers, and the interplay between product experience and commercial outcomes. Proven experience owning end-to-end product experiences that span web and native app
- including the architectural and strategic choices that come with maintaining coherence across channels. You understand how in-product engagement, push notifications, CRM communications, and app surfaces form a single connected customer journey.



6+ years of PM experience at Senior or Staff level, with hands-on expertise running structured growth experiments
- A/B and multivariate testing, holdout groups
- in consumer subscription products. Exceptional ability to operate across squad and tribe boundaries
- aligning Engineering, CRM, Data Science, Design, and Marketing around a shared goal without direct authority. Data and ML Product Fluency: Comfortable partnering with Data Science to define and govern ML-powered personalization systems. Proven experience taking complex, ambiguous product problems and turning them into shipped product at scale
- from initial vision through delivery. You are as comfortable in a customer interview or usability session as in a funnel analytics deep-dive, and you consistently work backwards from user needs to define what to build. Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships Vacation & PTO
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We offer
generous vacation and PTO to help you create a good work-life balance. A parental leave top-up program for expectant parents. Growth & Development
- We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D; team From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun Diversity & Inclusion Initiatives
- With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts. Flexible Hybrid Approach At HelloFresh, we know that adaptable work arrangements are essential in enabling you to do your best work, while balancing you

📌 Staff Product Manager, Growth Onboarding (Canada)
🏢 HelloFresh
📍 Canada