Director, Commercial Strategy Amica Support Office, Downtown Toronto Full time 3 days in Office (Mon-Wed) Amica embraces pay
- for
- performance compensation philosophy and offers a competitive total compensation package designed to reward performance. Maximum Bonus Potential : 20% target bonus, that rewards exceptional performance. Comprehensive health, dental, and vision coverage, retirement plan contributions, disability,and employee wellness programs. Vacation: Generous annual vacation entitlement, aligned with company policy. Amica is setting a new standard for senior living in Canada by combining unparalleled premium hospitality and amenities with expert care and support to deliver a personalized senior living experience. Committed to enriching the lives of seniors now and as their needs change, Amica offers Independent Living (IL), Assisted Living (AL) and Memory Care (MC) lifestyle options. Established in 1996, the company operates over 33 residences in British Columbia, and Ontario, with plans to continue expansion in select markets. The Director, Commercial Strategy is a senior commercial leader accountable for accelerating occupancy performance across Amica’s pre-open, lease-up and occupancy-challenged residences. This role is focused directly on these priority residences
- establishing commercial strategy, driving disciplined execution, removing barriers to performance, and partnering with Operations, Sales and Marketing to deliver occupancy results. Reporting to the Chief Operating Officer, the Director acts as an enterprise commercial performance leader for priority residences and provides hands-on support to regional and residence teams. The role also leads selected enterprise commercial effectiveness initiatives that strengthen sales execution across the portfolio.



This position requires strong executive presence, commercial judgment, a bias for action, and the ability to move seamlessly between strategy and hands-on field execution. Occupancy Performance
- Pre-Open, Lease-Up & Occupancy-Challenged Residences (85%) Own the commercial performance strategy for pre-open, lease-up and occupancy-challenged residences, with clear occupancy, sales, pipeline and conversion objectives. Diagnose the commercial drivers of underperformance and translate them into focused residence-level action plans with clear priorities, owners, timelines and expected outcomes. Establish and lead a rigorous performance cadence for priority residences, including regular business reviews, action tracking, escalation of barriers and executive reporting. Partner closely with Regional Operations, residence leaders, Sales and Marketing to strengthen lead generation, pipeline health, conversion, pricing and promotional strategy, referral development and local market execution. Provide hands-on commercial leadership to challenged residences, including direct coaching and challenge of frontline sales teams, targeted field support and decisive intervention where performance is off plan. Own pre-open and lease-up commercial readiness and execution, ensuring each residence has the demand generation, sales capability, pipeline and market activation required to achieve occupancy milestones.



Performance Intervention & Recovery Identify emerging occupancy risk early and mobilize targeted interventions before performance materially deteriorates. Challenge existing go-to-market approaches where results are not materializing. Recommend and, with the COO and functional leaders, drive decisive changes to sales resources, pricing, promotions, marketing investment, lead generation, referral strategy and local commercial execution when performance remains off plan. Commercial Effectiveness & Field Enablement Support sales force deployment, structure and resourcing decisions based on portfolio priorities and residence needs. Lead sales incentive compensation strategy and execution, ensuring incentives reinforce enterprise occupancy and commercial objectives. Partner with Sales and Marketing leaders on CRD capability, sales training and targeted development needs identified through residence performance. Support CRM and sales process effectiveness, with a focus on field adoption, disciplined lead management and consistent execution. Assess the effectiveness of key commercial initiatives and recommend where to continue, adjust or redirect investment. Bachelor’s degree in Business, Commerce, Marketing, Hospitality, or a related discipline; 8–10+ years of progressive commercial, sales, operations, or revenue leadership experience, ideally in a multi-site consumer, hospitality, seniors living, real estate, or service-based organization. Demonstrated track record of personally driving measurable revenue, sales and/or occupancy improvement, with clear examples of materially changing the trajectory of underperforming businesses or locations. Significant experience directly leading, coaching and chall

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