Full-time position in the Hamilton–Burlington area, Ontario Denninger's has been in the business of great food since 1954. What began as a family enterprise in Hamilton is now a third-generation specialty European grocer and prepared-foods manufacturer, with four stores across the Hamilton–Burlington corridor, an in-store bistro, a growing wholesale business, and a plant that turns out hundreds of products by hand every day. Denninger's is now building its marketing department in-house. It is a deliberate investment in the brand: putting strategy, content, and customer growth in the hands of people who work inside the business, know the products, walk the plant floor, and can build the kind of institutional knowledge that only comes from being here. We are seeking a Content and Design Specialist to be the creative engine of Denninger's new in-house marketing department. As the company brings its marketing in-house, this role is where the majority of what customers see will be made. Reporting to the Strategic Marketing Manager, this position owns content end to end: capture, edit, publish, and connect with the audience that responds. Roughly three-quarters of the week is content. The remainder draws on formal design training: label and packaging work, promotional graphics, and direction of in-store signage. The rhythm of the week is a production day in the field, then editing, then publishing, then conversation with a genuinely engaged community. It is a content role built for someone with a designer's eye and craft, and it comes with the run of a seventy-year-old brand's entire visual output, with results visible in store traffic and sales. Content Capture Shooting to a standing shot list so the baseline assets always exist,



alongside the moments worth chasing Building working relationships with department managers, butchers, bakers and plant staff, so the camera becomes part of the day Developing genuine product knowledge — the best content here comes from understanding how the food is actually made Editing and Asset Management Creating reels and short video: selecting takes, timing to audio, captions, colour Stills selection and correction Filing everything into the asset library with naming and tagging that makes it findable a year later Building the library into a company asset that keeps returning value long after the shoot Publishing and Community Writing captions and hooks with the same care as the visuals Building the publishing queue a week ahead and adapting formats across platforms Daily community management — comments, direct messages, tags and mentions Running trial content as a standing mechanic, so the account keeps learning Planning and Reporting The monthly editorial planning session and weekly adjustments Maintaining a content calendar roughly six weeks out Tracking how much of the content effort reaches people who have not yet shopped here — a growth target this role reports against Design and Graphics Everything that is not video: promotional graphics, story templates, email assets, and in-store screen content, all produced to brand standard. In-store signage and point-of-purchase sits with this role,



with production support from a designer in another department and from template formats produced by the Strategic Marketing Manager. This position writes the specifications, briefs the work, and approves the output before it goes to print — creative direction across four stores, with hands to execute it. Label and Packaging Design One of the most valuable capabilities this role brings in-house, and one that directly enables new products to reach the shelf: Label design, packaging refreshes and straightforward SKUs, working to dielines and templates Partnering with an external regulated-packaging specialist, who leads new suites and complex projects and verifies all regulatory content: nutrition panels, allergen declarations and bilingual requirements Concept, design, and build of the monthly storytelling email. The ideal candidate is video-first and rapid at editing, with formal design training behind it. That training shows: it is what makes the content look like it comes from a seventy-year-old specialty brand, and it is what makes label and packaging design possible in-house. They should enjoy being out in the business — in stores, on a plant floor, alongside people mid-shift — and be the kind of person others are happy to see coming with a camera. They should be curious about performance. Content here is measured, and one of its most rewarding jobs is reaching people who have not discovered Denninger's yet. Assets that are well shot, well filed, and easy to find keep paying for years, and the person who builds that library is building something lasting. And they should love food and the people who make it. The strongest content this company will produce is someone doing skilled work beautifully, filmed by someone who un

📌 TikTok Advertising Content Creator (Canada)
🏢 R. Denninger
📍 Canada