Spark Foundry is the agency that is shaped by ideas. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits. The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients. As a Media Planner you will play a key role in developing and executing strategic media plans. This role is focused on awareness-driven campaigns, leveraging digital, social, programmatic, TV, and OOH channels to drive brand impact. You will be responsible for analyzing media alternatives, making data-driven recommendations, and collaborating with internal teams and external partners to ensure seamless execution and performance monitoring. Develop & Execute Media Plans – Create strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact. Media Analysis & Recommendations – Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation. Campaign Execution & Performance Monitoring – Work closely with internal teams and external partners to ensure seamless execution, track campaign performance, and optimize based on insights. Post-Campaign Reporting & Financial Tracking – Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management. Client & Stakeholder Communication – Present media strategies, insights, and recommendations directly to clients while collaborating effectively with cross-functional teams.



Utilization of Media Tools & Research – Leverage industry tools (e.g., Prisma, Vividata, GWI, Google Insight Finder) to inform strategic planning and decision-making. Strategic & Proactive Thinking – Stay ahead of industry trends, develop POVs, and continuously refine media strategies to drive results. 2-3 years of experience in media planning ~ Experience with media planning tools; Strong understanding of media strategy and tactics development, channel allocation and optimization across multiple channels. ~ Ability to develop POVs and strategic media recommendations based on research and insights. Strategic Thinking – Ability to build and refine media plans that align with client goals. Analytical Mindset – Experience in campaign monitoring, reporting, and performance optimization. Technical Proficiency – Familiarity with media research tools and reporting systems (Prisma, Vividata, GWI, Google Insight Finder, MS Excel, Word, PowerPoint). Spark is an equal chance employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.
We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request. The salary range for this position is $40K-$50K CAD per year. This range reflects what we reasonably expect to offer based on current market data. We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes.

📌 Media Planner (Toronto)
🏢 Publicis Groupe Holdings
📍 Toronto