Partnerships are the future of go-to-market strategies, driving 30–50% of company revenue. However, many partner teams still rely on spreadsheets, email chains, and outdated CRMs that create inefficiencies, slow execution, and lost revenue opportunities. The company is building an AI-native PRM platform designed for contemporary partnership teams, helping eliminate manual work, improve partner collaboration, and turn partner activity into scalable and measurable revenue growth. The company is hiring a Director of Marketing to lead the marketing function end-to-end, reporting directly to the CEO. This role is highly focused on demand generation, inbound pipeline growth, revenue impact, and execution. The ideal candidate is someone who can quickly identify opportunities, test hypotheses, analyze results, and scale successful initiatives. This is a hands‑on leadership role where the person will be expected to build, optimize, and execute marketing strategies while helping shape the company’s go‑to‑market direction. Current Marketing Assets Newsletter and email marketing initiatives Podcast and YouTube content Event sponsorships and partnership community engagement Website copy, landing pages,



and core messaging initiatives The Director of Marketing will also collaborate closely with a Product Marketer responsible for product messaging, case studies, and sales enablement materials. Drive inbound pipeline growth tied to MQLs, SQLs, pipeline, and revenue Manage and optimize LinkedIn, email marketing, content, paid campaigns, and community initiatives Develop and refine website messaging, positioning, and landing pages Analyze performance metrics and prioritize high‑impact growth opportunities Support partnership‑led growth and partner marketing initiatives 5+ years of B2B SaaS marketing experience At least 2 years leading or owning a marketing function Proven experience driving pipeline generation and revenue growth through demand generation Experience managing inbound channels such as LinkedIn, newsletters, podcasts, blogs, YouTube, paid campaigns, and G2 Experience with partner marketing or partnerships‑led growth strategies Portfolio showcasing marketing campaigns, content, or programs built and scaled Experience with PRM, CRM, or partner‑led growth platforms Experience mentoring or managing junior marketing team members Opportunity to lead and scale a marketing function with strong existing traction

📌 Head Of Marketing (Winnipeg)
🏢 Valeria Aguerri
📍 Winnipeg