Elevate brand visibility with Rothmans, Benson & Hedges Inc. (RBH) as Manager of Consumer Engagement. This role is critical in enhancing connections across Canada's hospitality and entertainment industry.

As a leading relationship builder, you will oversee consumer engagement initiatives within the hospitality sector for RBH, a Philip Morris International affiliate. This senior role focuses on creating responsible experiences and building trusted partnerships that drive brand equity and visibility. Your impact will include managing a comprehensive national engagement roadmap and venue portfolio strategy.

Key Responsibilities
• Build relationships with hospitality partners and venue owners
• Lead the national engagement roadmap and annual calendar




• Design programs for enhancing consumer experiences
• Manage training and execution with agencies and teams
• Expand the venue portfolio while ensuring compliance

Requirements:
• Expertise in brand engagement and experiential marketing
• Proven ability to build solid external partnerships
• Excellent negotiation and project leadership skills
• Relevant university degree or equivalent experience
• Familiarity with governance in regulated environments

Drive brand engagement and consumer experiences for RBH in Canada’s vibrant hospitality landscape. #J-18808-Ljbffr

📌 Manager of Consumer Engagement at RBH (Toronto)
🏢 Philip Morris International
📍 Toronto