The District Sales Manager (DSM) role requires exceptional management of sale performance among Sales Consultants (SCs). This position is responsible for driving a performance culture, coaching and developing the talent of their sales consultants to achieve profitable planned case and GP growth Manages the performance and development of Sales Consultants (MAs) within the district. Engages in one-on-one coaching and direction by conducting an average of 3-5 SC work-withs a week.

Effectively lead and facilitate Friday district meetings that educate, inspire and ultimately produce key behavior changes to drive sales. Lead and direct Customer Engagement efforts by enabling the district SC to provide Sysco customers with expanded service channel options ( Technology enablers, value added services, and team selling) – Must possess a continuous improvement mentality around technology, sales skills, soft skills and product knowledge Leverages the Sales Support resources and tools to maximize the consultative time of the SC Fully leverages our CRM in the management of SC's sales planning, prospecting, and daily customer engagement and expects productive utilization of Sysco 360 among all SC's. Supports and promotes all national campaigns and promotions Accountable for providing coaching, training, and timely feedback to drive sales consultant development of consultative selling skills of the sales associates (The Sysco Way to Sell).

Fully utilizes the CMP and QPP Processes to coach the performance of all sales colleagues in the district.



Responsible for execution of territory planning and management Prioritizes independent relationships with top customers and high value prospects. Additional sales management responsibilities including, but are not limited to, other operational duties and customer relationship management.

Bachelor's degree in a related field (e.2 or more years' experience successfully growing profitable sales in the foodservice industry. ~5+ years' foodservice sales experience in the foodservice industry preferred. Superb organizational and project management skills, including the ability to execute multiple initiatives autonomously. Ability to use Sysco's proprietary Customer Relationship Management (CRM) tool for planning and forecasting sales growth.

Demonstrates mastery of skills in the area of consultative selling, marketing principles, prospecting, networking, coaching, and negotiations. Develop recent business, penetrate existing accounts, and minimize lost business to achieve profitable sales growth and special objectives within assigned territory. Seek and qualify prospects under company account stratification goals.

Research customer business needs and develops a mix of products and service to meet needs. Evaluate market trends and recommend products to customers,



based on business needs and goals. Be informed of market conditions, product innovations, and competitors' products, prices, and sales; share information with customers as part of value-added services provided.

Answer customers' questions about products, prices, availability, and product use. Provide product information and practical training to customer personnel. Communicate and collect accounts receivable as necessary, working with the credit department and client; Troubleshoot any problems that occur during the order process (for example, out of stock items, special order items, low inventory, etc.).

Participate in company functions, promotions, customer visits, and customer events. Attend and participate in general sales and district meetings. Review and analyze daily and weekly reports such as special order requests, customer bid files, and sales/gross profit margin data.

Perform administrative duties, such as preparing sales budgets and reports, maintaining sales records, processing credits, and pick-up requests, preparing sales quotes and menu suggestions, and filing reports. Participate in ongoing training sessions. Assist with the training of new employees as requested.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

📌 Area Sales Manager (Ontario)
🏢 Sysco
📍 Ontario